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A critical comparison of simulated test market models

Date of publication: June 15, 1984

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Juergen Schwoerer

Abstract:

This paper is addressing STMs from the users point-of-view; it starts working out which are the similarities and which are the important differences between the models. Two main types of models are then compared in more detail, and the paper ends with an outlook on the future of STMs.

Juergen Schwoerer

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Citation

Schwoerer , J. (1984a, June 15). A critical comparison of simulated test market models. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/simulated-test-markets