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Coverage and costs of consumer information services

Date of publication: June 15, 1984

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Dörte Folkers

Abstract:

The paper presents a case-study concerning a government- supported consumer information centre. Research was carried out by a government research institute to provide evidence on the coverage and costs of information services. Results are based on a sample of 11,5 requests for information which are representative for a period of twelve months. The study describes the coverage of consumer information services among target groups by type and region of client. This is detailed by title, topic and medium as well as availability of the publications requested.

Dörte Folkers

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Citation

Folkers , D. (1984a, June 15). Coverage and costs of consumer information services. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/consumer-engagement-with-digital-communications-services