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Research papers

Below-the-line promotion

During 1969 and 1970 a programme of research was undertaken at the University of Bradford Management Centre which explored some hitherto ignored aspects of below-the-line promotion. Part of this programme, the whole of which was initiated and...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Martin Christopher
June 15, 1971
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Citation

Christopher, M. (1971a, June 15). Below-the-line promotion. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/below-the-line-promotion


Research reports

Qualitative research on cut flowers

Geigy is considering marketing a product which, when added to water, enables cut flowers to last up to 25 percent longer. Little was known, however, aboutwomen's attitudes towards cut flowers and hence the product concept.The research was designed to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1970
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Citation

, C. (1970a, November 01). Qualitative research on cut flowers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-cut-flowers


Research papers

Measuring the determinants of prescribing behaviour amongst doctors

The research programme which is the subject of this paper started 9 years ago, just before the introduction of a new ethical product into a therapeutic market which was certainly ready for expansion. The programme is still continuing and has entered...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: B. Bright, Hugh Robert Stammers
Company: KANTAR TNS Malaysia
September 6, 1970
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Citation

Bright and Stammers (1970a, September 06). Measuring the determinants of prescribing behaviour amongst doctors. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-the-determinants-of-prescribing-behaviour-amongst-doctors


Research papers

A simulation model of doctors' prescribing behaviour

In recent years there has been growing interest among marketing management in the possibilities of using quantitative techniques as aids to decision making. This interest is reaching epidemic proportions in many industries not least the...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Author: I. S. Miller
June 15, 1970
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Citation

Miller, I. S. (1970a, June 15). A simulation model of doctors' prescribing behaviour . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-simulation-model-of-doctors-prescribing-behaviour-


Research papers

Stratification of consumption

The object of this paper is to analyse some of the relationships which exist between social status and prestige, on the one hand, and consumers' behaviour, on the other.

Catalogue: The European Marketing Research Review 1970
Author: Gunter Wiswede
June 15, 1970
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Citation

Wiswede, G. (1970a, June 15). Stratification of consumption. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/stratification-of-consumption


Research papers

Attitudes and behaviour in consumer research

The purpose of this paper is to provide an overview of the current position in consumer attitude research, with particular reference to the attitude-behaviour controversy. This is a formidable objective for a thirty minute paper, given the wide range...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: J. A. Lunn
February 11, 1970
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Citation

Lunn, J. A. (1970a, February 11). Attitudes and behaviour in consumer research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/attitudes-and-behaviour-in-consumer-research


Research papers

The practical value of a survey on sexual behaviour and attitudes towards sex in The Netherlands

The particular survey into sexuality in Holland was co-ordinated by the market and opinion research department of the publishing house concerned. An advisory committee was formed consisting of the Attwoods Netherlands team charged with the conduct of...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Jan D. Noordhoff
February 1, 1970
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Citation

Noordhoff, J. D. (1970a, February 01). The practical value of a survey on sexual behaviour and attitudes towards sex in The Netherlands. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-practical-value-of-a-survey-on-sexual-behaviour-and-attitudes-towards-sex-in-the-netherlands


Research papers

Comments on mr. J.D. Noordhoff's paper

In a seminar on attitude research, the most interesting contribution this paper could make is the evidence of a positive correlation between professed behaviour and actual behaviour. Unfortunately, reliable figures on actual behaviour in the fields...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: John Knecht
February 1, 1970
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Citation

Knecht, J. (1970a, February 01). Comments on mr. J.D. Noordhoff's paper. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/comments-on-mr-j-d-noordhoff-s-paper


Research papers

Attitudes: What do we want them to mean?

One of the principal difficulties in the field of attitude-research seems to be, that the concept attitude means so many different things to so many people. I believe we are now adequately armed to take a closer look at attitudes. But first of all I...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Peter H. van Westendorp
February 1, 1970
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Citation

van Westendorp, P. H. (1970a, February 01). Attitudes: What do we want them to mean?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/attitudes-what-do-we-want-them-to-mean-