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Research reports

Qualitative research on Aquasil press advertising concepts

Ciba Geigy has developed a deodorant bathadditive: Aquasil. The product has been launchedon a test market in Southern TV and has gained the second position in the market. A televisioncommercial was used with the launch but the nationalcampaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1973
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Citation

, C. (1973a, April 08). Qualitative research on Aquasil press advertising concepts. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-aquasil-press-advertising-concepts


Research reports

Benson & Hedges in the Republic of Ireland

The research was required to examine the position of Bensonand Hedges Special Filter in the context of the Republic,with particular regard to its possible negatives andto define the particular aspects of existing pressadvertising for the brand which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1972
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Citation

, C. (1972a, November 01). Benson & Hedges in the Republic of Ireland. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/benson-hedges-in-the-republic-of-ireland


Research reports

Old Horborn

The research was conducted in order to assess thereactions to possible advertisements for Old Holbornfor a press campaign to supplement the posters inthe development areas, and in particular, to assessthe capacity of the advertisements to win new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 7, 1972
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Citation

, C. (1972a, September 07). Old Horborn. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/old-horborn


Research papers

Attention and the measurement of media exposure for press and television

The paper starts by identifying decision and research areas. Decisions have to be taken about media variables and about advertising content variables. Their outcome can be reasonably assessed in terms of exposure and effectiveness, and it is...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Tony Twyman
June 15, 1972
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Citation

Twyman, T. (1972a, June 15). Attention and the measurement of media exposure for press and television. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attention-and-the-measurement-of-media-exposure-for-press-and-television


Research papers

Distribution policy and distribution research

Because of the growing costs, distribution, policy and distribution research become more and more important to marketing for publishers. It is, therefore, necessary to improve the economic base of distribution of press products. To solve the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: Uwe Johannsen, Claus Merbold
June 15, 1972
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Citation

Johannsen and Merbold (1972a, June 15). Distribution policy and distribution research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/distribution-policy-and-distribution-research-


Research papers

Problems of joint sponsored readership surveys: Italy

Readership surveys in Italy refer only to the periodical press. No information is available as regards the daily press and technical publications . So far as concerns daily newspapers the reasons for this are to be found in the following causes: a)...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Maria Macchi
June 15, 1972
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Citation

Macchi, M. (1972a, June 15). Problems of joint sponsored readership surveys: Italy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problems-of-joint-sponsored-readership-surveys-italy


Research reports

Pre-testing of Maclemon press advertising

The general objectives of this research were to examine consumer responses to some new Press Advertising for MacLemon. Examples of three different campaigns were included in the research. Specific objectives of the research were to assess:1. Consumer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Pre-testing of Maclemon press advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pre-testing-of-maclemon-press-advertising-


Research reports

Qualitative research on White Fish press adverisements

The general objectives of this research were as follows :1. To establish that the proposed 1971 Press Advertisements make an immediate visual impact and communicate taste/sensory appeal.2. To identify any specific negatives in their treatments...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 2, 1971
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Citation

, C. (1971a, February 02). Qualitative research on White Fish press adverisements. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-white-fish-press-adverisements


Research reports

Report on advertisement testing on Super Weedex

Geigy has developed a selective weed-killer named'Super Weedex' for paths and drives. This product isan extension of their existing product 'Weedex', the new product both removing any existing weeds andpreventing more weeds from developing within the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 10, 1970
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Citation

, C. (1970a, November 10). Report on advertisement testing on Super Weedex . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-advertisement-testing-on-super-weedex-