Resources Library by ANA

The myth of king super Midas

The United States trails most of the advertising world in the use of optimizers, the author believes, because of the complexity of its TV market with literally hundreds of suppliers and rapidly changing costs. But it is this very complexity that...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Erwin Ephron

June 15, 1998

Television meters of the future

This paper is designed to provide a summary of the various meter systems from eight companies which will present products at this seminar. First, the purpose of television meters and three new meter philosophies are identified and subsequently, the...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Leendert van Meerem

Company: GfK

June 15, 1998

The Arbitron multi-media personal portable meter

In the 1970s, 1980s and early 1990s Arbitron was a significant provider of formation in the field of audience measurement of television (diaries, set meters and people meters) and radio (diaries). In order to develop a Complete economical multi-media...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Ronald S. Kolessar

Company: Nielsen

June 15, 1998

Viewer satisfaction in broadcasting services

In recent years, television broadcasting in Europe has often been accused low quality, and of providing the audience with a product increasingly lacking in innovation. Much of the resistance to measuring customer satisfaction arose within e world of...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Vittorio Bossi, Domenico loppolo, Luca Ziglioli

Company: Nielsen

June 15, 1998

Advertising creative strategies in Asia

This paper gives an overview of consumers' evaluation of TV advertising expression in China and Thailand, and identifies the route and mechanisms which form their appreciation and attitude towards advertising. A number of denominators to increase the...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Authors: Fumie Tanaka, Mariko Yasue

Company: Dentsu Macromill Insight

June 15, 1998

Global guidelines for television audience measurement

The international joint industry Audience Research Methods (ARM) Group plans to publish GGTAM, its Global Guidelines for Television Audience Measurement, in spring 1999. This paper first reviews the origin of these internationally endorsed and...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Author: Peter Menneer

June 15, 1998

European children talk about animated cartoons

This joint research project was conducted by Millward Brown in four European countries (Italy, the United Kingdom, the Netherlands and France) in March 1997 on a total sample of 100 children aged 6 to 12 years, all of whom watch television every day....

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Authors: Andrea Bielli, Licia Brembati, Daniela Piccone

Company: KANTAR TNS Malaysia

October 22, 1997

The way ahead

The introduction of multimedia CAPI is set to revolutionise market research industry. This paper demonstrates some of the many benefits of this new technology that can be applied to clients’ research problems and draws on results we have already...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Gerry Hahlo, Helen Lythgoe

September 1, 1997

Public opinion measurement

This paper presents the way in which content analysis of the Europe-wide written press and television can be applied to study trends in public opinion and in market development, and to evaluate the success of communication policies. The first part...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Ton Broeders, Anna Melich

September 1, 1997