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European children talk about animated cartoons

Date of publication: October 22, 1997

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Company: KANTAR TNS Malaysia

Authors: Andrea Bielli, Licia Brembati, Daniela Piccone

Abstract:

This joint research project was conducted by Millward Brown in four European countries (Italy, the United Kingdom, the Netherlands and France) in March 1997 on a total sample of 100 children aged 6 to 12 years, all of whom watch television every day. This paper identifies the role played by TV within the activities of the European children interviewed, identifies viewing situations and preferences relating to TV programmes; identifies the perception of the most famous on-air TV cartoon characters; and establishes the suitability of TV cartoon characters to advertise specific brands or products.

Andrea Bielli

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Licia Brembati

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Daniela Piccone

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Research Papers

European children talk about animated cartoons

Catalogue: New Monograph Series Vol.9: Researching Youth

Authors: Andrea Bielli, Licia Brembati, Daniela Piccone

 

August 1, 2000

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Citation

Bielli, Brembati and Piccone (2000a, August 01). European children talk about animated cartoons . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/european-children-talk-about-animated-cartoons-


Research Papers

From Rugrats to Spice Girls

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: Carrick James

 

October 22, 1997

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Citation

James, C. (1997a, October 22). From Rugrats to Spice Girls . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/from-rugrats-to-spice-girls-


Research Papers

The universal and the singular, the permanent and the ephemeral

Catalogue: Latin America 2002

Authors: Mónica La Madrid, Telma Urich

Company: Markwald La Madrid & Asociados

May 12, 2002

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Citation

La Madrid and Urich (2002a, May 12). The universal and the singular, the permanent and the ephemeral . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-universal-and-the-singular-the-permanent-and-the-ephemeral-


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Citation

Bielli, Brembati and Piccone (1997a, October 22). European children talk about animated cartoons. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-universal-and-the-singular-the-permanent-and-the-ephemeral-