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European children talk about animated cartoons

Date of publication: October 22, 1997

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

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Authors: Andrea Bielli, Licia Brembati, Daniela Piccone

Abstract:

This joint research project was conducted by Millward Brown in four European countries (Italy, the United Kingdom, the Netherlands and France) in March 1997 on a total sample of 100 children aged 6 to 12 years, all of whom watch television every day. This paper identifies the role played by TV within the activities of the European children interviewed, identifies viewing situations and preferences relating to TV programmes; identifies the perception of the most famous on-air TV cartoon characters; and establishes the suitability of TV cartoon characters to advertise specific brands or products.

Andrea Bielli

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Licia Brembati

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Daniela Piccone

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Bielli, Brembati and Piccone (2000a, August 01). European children talk about animated cartoons . ANA - ESOMAR. Retrieved April 26, 2024, from


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Citation

Bielli, Brembati and Piccone (1997a, October 22). European children talk about animated cartoons. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/european-television-advertising-and-children