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Magazines

Research World (December 2006)

Some contend that the market research industry has missed out on opportunities in the last few decades but is this true? They point for example, at the possibilities of data mining or those offered by the internet. Whatever the case, it is apparent...

Catalogue: Research World 2006
Author: ESOMAR B.V.
December 1, 2006
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Citation

B.V., E. (2006a, December 01). Research World (December 2006). ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/research-world-december-2006-


Magazines

Research World (October 2006)

In this issue of Research World, we provide an update of some of the more noteworthy developments. Whether, with the introduction of “new tools” for qualitative research, the scope of research is being further stretched or possibly...

Catalogue: Research World 2006
Author: ESOMAR B.V.
October 1, 2006
×

Citation

B.V., E. (2006a, October 01). Research World (October 2006). ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/research-world-october-2006-


Research papers

How has the Internet changed research?

Marshall McLuhan said the 'medium is the message', but in the early days of online research the common call was that the Internet was just another data collection medium and that it was not going to change research, it was simply improving things...

Catalogue: Congress 2006: Foresight
Author: Ray Poynter
September 17, 2006
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Citation

Poynter, R. (2006a, September 17). How has the Internet changed research?. ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/how-has-the-internet-changed-research-


Magazines

Research World (September 2006)

Projections about future developments, delivering expectations, indicating trends and making predictions, are activities that do attract attention. And of course, carefully formed opinions about what will happen in the future are indispensable to the...

Catalogue: Research World 2006
Author: ESOMAR B.V.
September 1, 2006
×

Citation

B.V., E. (2006a, September 01). Research World (September 2006). ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/research-world-september-2006-


Magazines

Research World (July/August 2006)

Managers often say that research is too sluggish, too expensive, inaccurate and vague. There is simply no time for it. Or they might add that a survey has no role to play in understanding what will come next - “not even customers can predict the...

Catalogue: Research World 2006
Author: ESOMAR B.V.
August 1, 2006
×

Citation

B.V., E. (2006a, August 01). Research World (July/August 2006). ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/research-world-july-august-2006-


Research papers

How to tell snake oil from white elephants from real innovation in market research

This paper reviews the history of innovation and mistakes in order to use the power of hindsight to improve foresight, in particular to improve the chances of spotting whether a new idea is powerful piece of innovation or an expensive folly.

Catalogue: Innovate 2006
Author: Ray Poynter
May 10, 2006
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Citation

Poynter, R. (2006a, May 10). How to tell snake oil from white elephants from real innovation in market research. ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/how-to-tell-snake-oil-from-white-elephants-from-real-innovation-in-market-research


Magazines

Research World (December 2005)

Will the profession be able to attract and retain qualified talent in the future? Until recently, a career in market research meant for many people a lifetime’s employment. This is less true for research clients, but this was definitely the case...

Catalogue: Research World 2005
Author: ESOMAR B.V.
December 1, 2005
×

Citation

B.V., E. (2005a, December 01). Research World (December 2005). ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/research-world-december-2005-


Magazines

Research World (October 2005)

Every sector of our industry is now using advanced equipment or technology for computer assisted collection of information, for database storage, transmission or analyses for data mining purposes. Tools such as the familiar tachistoscope and camera...

Catalogue: Research World 2005
Author: ESOMAR B.V.
October 1, 2005
×

Citation

B.V., E. (2005a, October 01). Research World (October 2005) . ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/research-world-october-2005-


Magazines

Research World (May 2005)

There are numerous anecdotes demonstrating how inventors and entrepreneurs had no clear vision of how new products would be adopted or used. Because of the lack of growth in a lot of markets, efforts are being stepped up to identify successful new...

Catalogue: Research World 2005
Author: ESOMAR B.V.
May 1, 2005
×

Citation

B.V., E. (2005a, May 01). Research World (May 2005). ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/research-world-may-2005-