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Magazines

Research World (January 2005)

Our mission will remain to keep on improving in our work and to continue to improve. Always better. Making the difference. That includes 2005 as well. We will continue to raise issues that help to shape the discussions about, and the reputation of...

Catalogue: Research World 2005
Author: ESOMAR B.V.
January 1, 2005

Magazines

Research World (November 2004)

From 2001, ARF and ESOMAR organised three Research Leaders Summits (RELEAS) for leading providers and mr clients to initiate effective facilitationfor the market research industry. Following the RELEAS, the World Industry Network (win) was...

Catalogue: Research World 2004
Author: ESOMAR B.V.
November 1, 2004

Magazines

Research World (June 2004)

It is of course not true that a market researcher does not dare to say what he does if he is being asked about it. But what if he were to say that he works in a fantastic industry? That he makes an important contribution to decision making in...

Catalogue: Research World 2004
Author: ESOMAR B.V.
June 1, 2004

Magazines

Research World (May 2004)

With the Olympics returning to their cradle, Greece will be the centre of the world's media-attention this summer. It is hoped for, and cautiously expected, that the enormous event will give the country's industries - including market research - a...

Catalogue: Research World 2004
Author: ESOMAR B.V.
May 15, 2004

Research papers

Respondent misconceptions, falling response rates, is it time for change?

This paper looks at the relationship between the researcher and the respondent and seeks to challenge outmoded attitudes and to suggest new approaches which deliver value to all stakeholders (including clients, agencies, respondents, and customers)....

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Author: Ray Poynter
September 14, 2003

Magazines

Research World (July 2003)

For the fifth year in a row the once robust US market for commercial market, media and public opinion research growth rate declined, with 2002 increasing 2.4%, or just 0.8% after inflation. But 2003 seems to hold a little promise.

Catalogue: Research World 2003
Author: ESOMAR B.V.
July 1, 2003

Magazines

Research World (March 2003)

The Latin American market is more diverse than many companies, especially some multinationals, would like to believe. At the same time, it is bigger and more encompassing than most people realise: it stretches from the Canadian border to Cape Horn.

Catalogue: Research World 2003
Author: ESOMAR B.V.
March 1, 2003

Research papers

Beyond online panels

The authors strongly believe that while online research is about to make marked inroads into conventional research in Europe, online panels can only provide part of the answer.The paper therefore looks at the need, in most markets outside of the...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Ray Poynter, Pete Comley
January 26, 2003

Magazines

Research World (December 2002)

According to ESOMAR’s latest study, market research turnover in the Nordic region amounts to US$ 445million. With consolidation and a slowdown affecting the other markets worldwide, what is happening in the Nordic region?

Catalogue: Research World 2002
Author: ESOMAR B.V.
December 15, 2002