Resources Library by ANA

Stated preference microsimulation models from qualitative inputs to estimate market shares in intercity travel

This paper describes a recently developed method for predicting market shares of products in a competitive market from qualitative judgements of a small sample of respondents. This "conjoint choice approach" is an extension of traditional conjoint...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Michael Beswick, Robert J. Sheldon, Eric P. Kroes

June 15, 1986

Global marketing

Market research is no different from any other business. In order to be successful, research companies must meet their customers' needs. In the case of market research the customer is often another company, and the customer's needs will be formed by...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: John N. H. Whitaker

Company: Nielsen

June 15, 1986

The practical issues of co-ordinating international research

Unilever is a major user of market research worldwide. Much of this it carries out for itself but it also buys in research from outside agencies. Nearly all the work is locally-commissioned and locally-funded, and there are relatively few...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Author: John Downham

Company: Unilever

June 15, 1986

Changing media, evolving markets

New developments in technology provide television users with a variety of options concerning what program material to watch and when to watch it. Such changes affect not only viewer behavior but every aspect of the TV industry throughout the world....

Catalogue: Seminar 1986: New Developments In Media Research

Author: Shula Bigman

June 15, 1986

The current situation of opinion polling round the world

A somewhat general survey of the condition of opinion polling round the world is reported. In Western Europe and the English speaking countries in particular they are firmly embedded, recognised and understood by politicians and journalists, together...

Catalogue: Seminar 1986: Opinion Polls

Author: Norman L. Webb

June 15, 1986

In home electronic measurement of consumer behavior

Single-source, an expression being used in the United States to describe a system that would combine the measurement of an individual consumer's product purchase and TV viewing behavior, is widely believed to hold a high potential solution to the...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Author: William F. Mckenna

June 15, 1986

Recognition versus recency

Through-the-Book and Recent Reading are the current "hot potatoes" in media research and we constantly see them being thrown from hand to hand. The following paper attempts to show the advantages and disadvantages of both TTB and RR. In doing so, we...

Catalogue: Seminar 1986: New Developments In Media Research

Author: Rolf Speetzen

June 15, 1986

The influence of poll data on public opinion

This contribution has three aims: 1. To determine the existing assumptions about possible negative influences of opinion polls. 2. To determine what can be said about these assumptions from the point of view of empirical social science. 3. To outline...

Catalogue: Seminar 1986: Opinion Polls

Author: Wolfgang Donsbach

June 15, 1986

Cases and causes of structural change in retailing

The paper considers general trends of structural change in terms of averages per type of trade. It consists of two parts. The first paper is descriptive, and gives an international comparison of trends concerning average shop size, number of shops...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Authors: Bart Nooteboom, Roy Thurik, Sjaak Vollebregt

June 4, 1986