Resources Library by ANA

Viewers are people too

This paper outlines some alternative approaches to the study of audience behaviour other than those solely based on ratings or metering households. Findings from recent surveys and qualitative research in the UK point to the need to consider viewing...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: Michael Svennevig

June 15, 1987

TV measurement in a changing environment

The paper is in four sections. It looks first at the television changes occurring and makes some predictions for the nineties. Then the existing tools for television audience measurement and appreciation are reviewed. In the third section the likely...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: John Clemens

June 15, 1987

Radio, outdoor and cinema research

The attention of the media researcher is not unnaturally concentrated on the two main advertising media. Relatively little attention is given in the UK to the cinema, radio and posters as subjects for audience research, and the reasons are not hard...

Catalogue: Consumer Market Research Handbook

Author: Frank Teer

August 1, 1986

The video cassette recorder in Australia

During 1984 advertisers in Australia began to be concerned that the video-cassette recorder (VCR) was eroding the size of the audience for live television, and as a result, reducing the frequency by which users of a VCR were being exposed to...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Authors: A. T. Wheeler, Martin L. James

June 15, 1986

The computerised automatic ironing machine

In this paper, a global survey will be reported about the potential demand for a computerised automatic ironing machine, which was in the final stage of development at the time the survey was carried out in June/July 1985. The survey was comprised of...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Ray Dallin, Dan Hagan, Emile M. C. van Westerhoven

June 15, 1986

Overseas research

The paper relates a case history involving the development of a new range of small Philips colour televisions for overseas territories i.e. those outside Europe, the U.S.A. and Japan. Whilst such markets differ enormously, there are certain common...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Anton C. Jacobs, David N. Aldridge

Company: Philips International

June 15, 1986

Marketing across frontiers

15 years of experience in developing and implementing market modelling techniques for the management of innovation are examined in the light of marketing across frontiers. Particular focus is given to: validation, marketing lesson, consumer responses...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Authors: Jacques Blanchard, Oscar Schneersohn, H. Hayashi

June 15, 1986

Introduction

Less than five per cent of attitude research is represented by the opinion polls published in the newspapers and broad- cast on the radio and television. Yet most public attention is focussed on this aspect of the market research industry....

Catalogue: Seminar 1986: Opinion Polls

Author: Robert M. Worcester

June 15, 1986

The image of a Western European country and its products in Japan

The Italian Institute for Foreign Trade (ICE) is a public organisation whose institutional tasks concern the promotion of the image of Italy and the development of foreign trade. At the time of the study the trade exchange between Italy and Japan was...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Authors: Paolo E. Mazzoletti, Robert J. Wilk

Company: Marplan Forschungsgesellschaft mbH

June 15, 1986