Resources Library by ANA

'Below-the-line spending' the need for understanding and control

SPAR has been designing, implementing, evaluating and executing promotional programs since 1967. Our approach has been successfully implemented in the United States, Canada, the United Kingdom and Australia. In the UK, through a joint agreement, AGB...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: William H. Bartels

November 6, 1985

International delusions

The observations in this paper relate especially but not only to one massive international tourism survey. In a period of six months, that survey required eight market research companies to work closely together to find appropriate respondents....

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: David T. Bottomley

June 15, 1985

Implications of a strategic/competitor focus on the application and process of marketing research

This paper presents a brief review of a structural approach to competitor analysis: A review which includes a presentation of several strategic planning models particularly those involving a competition approach. To help understand the role of...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Michael Parent

June 15, 1985

Using research to measure the quality of corporate banking services

This seminar is devoted to the question of improving the quality of financial services and the topic is a timely one. For in the United States, as in Europe and around the world, the quality of service has become a key element in the competitive...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Merl W. Baker

June 15, 1985

Taking stock

How then to sum up what we see so far in this decade. Certainly we have much to be pleased and proud about. Our industry well established in the business league; growing strongly in real turnover and volume terms; resilient in the face of economic...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Eileen Cole

June 15, 1985

Uses and application of IMS databases and information sources for competitor analysis

The paper describes, in general terms, the most recent developments of IMS Database Services and relates these to the analysis of competitors. The need for numeric and text information is discussed in addition to the suggested uses of advertising...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Authors: David Brown, Maryanne Roach

February 27, 1985

Some practical guidelines for selecting an appropriate perceptual mapping technique

This paper addresses some of the issues pertinent to the mapping process with the aim of simplifying the choice of alternatives. A number of commonly used and recently developed mapping methods are systematically compared by partitioning the mapping...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Author: Dhruba Gupta

June 15, 1984

Market research in Asia Pacific

This paper describes the companies providing research services in Asia Pacific, discusses the resources which have been developed by them, and the services they offer. A brief look is taken at official government statistics. In conclusion a few...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Euan C. Blauvelt

June 15, 1984

Assessing worldwide market potential through on-line data banks

The trend towards multinational marketing is growing. Fewer companies now dominate fields such as housekeeping products, health and beauty aids, paper products, hot and cold beverages and so on. Increasingly, the potential for international expansion...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Jacques Chahine

Company: Nielsen

June 15, 1984