Resources Library by ANA

New product research

This paper concerns itself with two major areas of New Product Research. Firstly some of the causes of high new product failure rate are discussed. These are attributed partly to political pressures within marketing teams and partly to the inadequacy...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Edward R. Tomlin

September 1, 1974

Marketing advertising patterns

This paper is based on retail store audits covering the consumer sales movement of 101 established brands of food, household and toiletry products over a seven to ten year period ending 1970-1972. Consumer sales are expressed as a share of market for...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: James O. Peckham

September 1, 1974

Analyzing and forecasting world markets

This paper cites specific problems encountered in gathering and analyzing secondary data related to world markets and in using such information for preparing long-range forecasts. After a brief, general discussion on published market statistics, the...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Andrew C. Gross

September 1, 1974

The application of research in the planning and evaluation of road safety publicity

This paper reviews a programme of research studies carried out on behalf of the UK Department of the Environment to evaluate the effectiveness of major publicity campaigns aimed at promoting road safety in general and the use of seat belts by...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Authors: Gerry E. Levens, Emer Rodnight

September 1, 1973

British Airways low fare advertising concept test

Several alternatives have been put forward aspossible generic names for British Airways Low Fareproducts. The objectives of this research were:1. To explore whether a generic name couldcredibly embrace all British Airways lowfare products;2. To...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

June 29, 1973

An international model for the prediction of television coverage and frequency distribution

This paper traces the development of Predictive Models for establishing the coverage and frequency of viewing Advertising campaigns on Television. Most of these models were designed with the need for accuracy taking precedence over the need for...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Robert Hulks

June 15, 1973

Comparison of behaviour patterns of passengercar drivers in various countries

A comparison of the behaviour patterns and opinions of car drivers in various countries shows similar tendencies with increasing motorisation and leads to the conclusion that if the advertising approach is brought in line with these consumer...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Karl-Friedrich Holm

Company: ESSO

June 15, 1973

Communication with physicians

I would like however to look at the problems of diversification and communication from the international standpoint, and to deal mainly with pharmaceuticals - diversification into new therapeutic areas internationally - which is after all the major...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields

Author: Ken M.H. Coleman

June 1, 1973

Leisure and recreation in Merseyside

This research was commissioned by MPC and AssociatesLtd., to explore leisure activities and needs in threeareas of Liverpool as background information for aproposal to build a pavilion recreation center in Knowsley.About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

May 2, 1973