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Research reports

Qualitative research into potential employees perceptions of B.I.C.C

This document contains the results of a qualitativeinvestigation by CRAM into potential employees' perceptionsof BICC as a company and as an employee of graduate labor. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Qualitative research into potential employees perceptions of B.I.C.C. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-potential-employees-perceptions-of-b-i-c-c


Research papers

Marketing and the generalist manager

The Australian Administrative Staff College was established in 1957 and provides residential courses for managers from both the private and public sectors. Its main objective is to prepare individuals for further responsibility and its participants...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: K. J. Burns, J. G. Stewart
June 1, 1976
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Citation

Burns and Stewart (1976a, June 01). Marketing and the generalist manager. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/marketing-and-the-generalist-manager


Research papers

Atlas Copco Airpower compressed air dryer survey

Atlas Copco Airpower, one of the 3 product companies of the Atlas Copco group is responsible for the development, design, production and the marketing of compressed air installations on a worldwide basis. In 1972 a market survey was done to...

Catalogue: Seminar 1976: International Market Research
Author: J. Enthoven
April 1, 1976
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Citation

Enthoven, J. (1976a, April 01). Atlas Copco Airpower compressed air dryer survey . ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/atlas-copco-airpower-compressed-air-dryer-survey-


Research reports

Qualitative research on Holsten

Holsten currently market three products in the UK. These beers have never been supported by advertising in theUK. There is a possibility that the brand(s) may be advertisedin the near future. Research is now needed to help in thepreparation of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Citation

, C. (1976a, March 01). Qualitative research on Holsten. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-holsten


Research papers

Two way quality

This paper is concerned with the importance of a continuous relationship between client and research company. It argues that only by this means can the best be obtained for each separate "unit" of research: by an on-going relationship of this kind it...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Leonard R. England
August 1, 1975
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Citation

England, L. R. (1975a, August 01). Two way quality. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/two-way-quality


Research papers

British attitudes towards the European communities

In the spring of 1971 Social and Community Planning Research was invited by the European Movement to conduct a major survey of public attitudes to Britain and her possible links with the European Economic Community or Common Market. Like the polls,...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: James Spence
August 1, 1975
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Citation

Spence, J. (1975a, August 01). British attitudes towards the European communities. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/british-attitudes-towards-the-european-communities


Research reports

Qualitative research into Dettol advertising approach

Masius, Wynne-Williams and D'Arcy Mac Manus are currentlydeveloping new creative approaches for Dettol advertisingbased upon the universal World Wide use of Dettol. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1975
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Citation

, C. (1975a, June 03). Qualitative research into Dettol advertising approach . ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-dettol-advertising-approach-


Research reports

Concept and product research into pop wines

This research was undertaken to assess the likely effectiveness of the four new approaches, bearing in mindthe proposed packaging, product, price, and distribution.This involved examining consumer acceptance of the twocomplete brand concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 5, 1975
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Citation

, C. (1975a, March 05). Concept and product research into pop wines. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/concept-and-product-research-into-pop-wines


Research reports

Qualitative research on TCP toothpaste concepts

The general objectives of this research were to assessconsumer responses to the idea of TCP Toothpaste.Several expressions of this idea were examined.About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research &...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 13, 1974
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Citation

, C. (1974a, December 13). Qualitative research on TCP toothpaste concepts. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-tcp-toothpaste-concepts