Resources Library by ANA

Using digital and mobile data tools in the mobile consumer’s research

In an industry including mobile technology, using traditional research methods for capturing consumer behaviour and insights (even those relatively new such as online qualitative and quantitative studies) is not enough nowadays. Nokia is trying to...

Catalogue: CEE Research Forum 2014: East Connection

Author: Daria Zenkovich

June 15, 2013

Creating a sustainable future for MROCs

Our industry has embraced MROCS as a new tool. Whereas most researchers still celebrate the richness this phenomenon offers, others are already pushing the "cost-efficiency" button to squeeze in as many projects as possible. Already we have seen...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Jos Vink, Anke Bergmans, Michelle de Laat

June 15, 2013

Research World (May-June 2013)

The mobile revolution continues apace and this has huge implications for the way we think about and design surveys. Are we ready to take up the challenge?

Catalogue: Research World 2013

Author: ESOMAR B.V.

June 15, 2013

Research World (March-April 2013)

Asia Pacific in the next decade - The region stands at an interesting crossroads in 2013. What will the next 10 years look like?

Catalogue: Research World 2013

Author: ESOMAR B.V.

April 15, 2013

Fun, fast and easy

Human beings use two systems to make their decisions. One is fast and emotional, the other more difficult, ponderous and conscious. Research is prejudiced in favour of the latter. This presentation outlines the growing efforts to change that through...

Catalogue: Asia Pacific 2013: Asia On The Move

Author: Tom Ewing

April 7, 2013

Always on research

In a research world where questionnaires of more than 20 minutes are considered to be 'not done' and consumers are increasingly less inclined to participate in research projects, it is almost a paradox that one would think about long-term dialogues...

Catalogue: CEE Research Forum 2013: Research Remix

Author: Anouk Willems

Company: InSites Consulting

March 17, 2013

Research World (January-February 2013)

In this issue we look at adapting to unpredictability to deal with economic uncertainty and ongoing change.

Catalogue: Research World 2013

Author: ESOMAR B.V.

February 15, 2013

Celebrating change

For some, evolution, or “change,” represents a wonderful opportunity; for many others, it poses a grave challenge to the accepted norm; but for all of us, such change is now an undeniable and omnipresent element of daily life. As...

Catalogue: ESOMAR Publications

Authors: ESOMAR B.V., Finn Raben, Dieter Korczak, Bill Blyth, Judith Passingham, David G. Bakken, Pieter-Paul Verheggen, Wim van Slooten, Andy Kung, Grace Tse, Ian Lewis, Jorge Alagon, Nigel Hollis, Josh Samuel

November 28, 2012

Doing more with less

Recession can prompt unusual levels of creativity. We need to do more with less. Researchers need to increase their business impact. The presenters argue that the way to reach this for qualitative research is by crossing three boundaries;1) they...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Charles Hageman, Tom De Ruyck, Annelies Verhaeghe

Company: Air France-KLM Group

November 8, 2012