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Research papers

Triple E brand model

Many companies measure brand health from awareness, image and loyalty. These three variables are measured over time, but they do not really help manage brand growth and its contribution to business. We have created the Triple E model, which solves...

Catalogue: Latin America 2016: Research Renovation
Authors: Macarena Estévez, Ana Carreras
April 13, 2016
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Citation

Estévez and Carreras (2016a, April 13). Triple E brand model. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/triple-e-brand-model


Magazines

Research World (November-December 2015)

Social and opinion research goes beyond the wants and needs of individuals and looks to quantify and understand societies at large. Sometimes this takes the form of political persuasion, others understanding the needs of the most disenfranchised in...

Catalogue: Research World 2015
Author: ESOMAR B.V.
December 15, 2015
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Citation

B.V., E. (2015a, December 15). Research World (November-December 2015). ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/research-world-november-december-2015-


Research papers

When joys of consumption have shades of grey?

Thew purpose of this paper is to dissect this intricate phenomenon and argue that grey emotions (twisted, ambiguous and double edged sentiments which people secretly and maliciously enjoy and and which are different from negative emotions) often act...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Author: Sandeep Dutta
Company: KANTAR TNS Malaysia
November 18, 2015
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Citation

Dutta, S. (2015a, November 18). When joys of consumption have shades of grey?. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/when-joys-of-consumption-have-shades-of-grey-


Research papers

When insights from pain and adversity can lead to positive transformation

In this paper, we will explore the application of the framework of post-traumatic growth, to develop insights and support concepts for people suffering from chronic pain. We will share general principles about situations when adversity and pain can...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Takashi Takenoshita, Vivek Banerji
Companies: Insight Dojo, Shionogi
November 18, 2015
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Citation

Takenoshita and Banerji (2015a, November 18). When insights from pain and adversity can lead to positive transformation. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/when-insights-from-pain-and-adversity-can-lead-to-positive-transformation


Research papers

Like, share & retweet

In 2014, Shell commissioned BAMM to conduct exploratory research to understand the complex interplay between the environment, customers and staff of Shell stations across the globe.BAMM carried out research in 4 key markets, employing a combination...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Ed Garey, James Johnstone
Company: BAMM Ltd.
November 18, 2015
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Citation

Garey and Johnstone (2015a, November 18). Like, share & retweet. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/like-share-retweet


Research papers

Makers revolutionise making

Based on ethnological research within the Berlin DIY scene, this study aims to throw light on the contemporary maker sub-culture. The trend of making has an impact on consumer culture: starting as a critical counter-project, the idea transforms and...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Ayobamidele Gnädig, Maria Wronka, Dominic Eberhardt
November 18, 2015
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Citation

Gnädig, Wronka and Eberhardt (2015a, November 18). Makers revolutionise making. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/makers-revolutionise-making


Research papers

Coming of age on screens

The "Coming of Age on Screens" projects looked to achieve an authentic view of the lives of 13-to-24 years olds across 11 markets. To produce a rounded and credible account, we needed to blend our global online questionnaire with innovative...

Catalogue: Congress 2015: Revelations
Authors: Jo Tenzer, Andrew Crysell
October 1, 2015
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Citation

Tenzer and Crysell (2015a, October 01). Coming of age on screens. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/coming-of-age-on-screens


Research papers

Irish cities uncovered

As a global company, the Heineken portfolio (Sol, Desperadoes and Tiger) use mass communication channels. The danger of this strategy is that it ignores social and cultural diversity in locations where much of its drinkers' culture is shaped: cities....

Catalogue: Congress 2015: Revelations
Authors: Guy Perrem, Sheila Cunningham
Company: MCCP, The Planning Agency
October 1, 2015
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Citation

Perrem and Cunningham (2015a, October 01). Irish cities uncovered. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/irish-cities-uncovered-8579


Research papers

Leveraging qualitative for indigenous innovations

Global Corporates have strong innovation protocols around quantitative product testing but most typically do not mandate qualitative work.During this presentation we will talk about how to innovate on local, regional indigenous codes and adapt them...

Catalogue: Congress 2015: Revelations
Authors: Ruchira Jain, Shivkumar Raman, Irene Joshy
Company: KANTAR TNS Malaysia
October 1, 2015
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Citation

Jain, Raman and Joshy (2015a, October 01). Leveraging qualitative for indigenous innovations. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/leveraging-qualitative-for-indigenous-innovations-8582