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Research papers

MARIS

The nineteen nineties can be characterized as the decade of Change. This applies equally to all industry branches, but in particular to the pharmaceutical industry. Changes that are relevant for corporate industries can be localized in four different...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Author: Holger Paulsen
June 1, 1994
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Citation

Paulsen, H. (1994a, June 01). MARIS. ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/maris


Research papers

GPs- 2000AD in Europe

The aim of this paper is to help governments and pharmaceutical bodies work closer with GPs by understanding the latter's attitudes towards drug usage and cost- containment measures. The paper is in three parts. The first part considers the...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Authors: Peter Winters, Martine Leroy-Sharman
June 1, 1994
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Citation

Winters and Leroy-Sharman (1994a, June 01). GPs- 2000AD in Europe. ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/gps--2000ad-in-europe


Case studies

Corevalues? in G.P.s' treatment of angina

This paper presents the results of a research project aimed at identifying the CoreValues ™ associated with UK General Practitioners' (G.P.s 1 ) treatment of angina pectoris. CoreValues form the output of a novel marketing research approach...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Authors: Ian Mcmaster, Paul Cawte
June 1, 1994
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Citation

Mcmaster and Cawte (1994a, June 01). Corevalues? in G.P.s' treatment of angina . ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/corevalues-in-g-p-s-treatment-of-angina-


Research papers

Structuring the marketing

This paper describes the exploratory part of a larger study on management of innovation, focussing especially on the interface between marketing and R&D (Research and Development). Marketing and R&D produce two critical flows of knowledge that have...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Authors: Mark Leenders, Felix Janszen, Berend Wierenga
June 1, 1994
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Citation

Leenders, Janszen and Wierenga (1994a, June 01). Structuring the marketing. ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/structuring-the-marketing


Research papers

Continuous segmentation since 1991

On January the 1st 1993 all commercial television programming was shifted to the nation's third TV network. Channel Three began to operate as a subsidiary of MTV and the name of the third network was changed to MTV3. The new 1993 channel allocation...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Seija Nurmi
May 1, 1994
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Citation

Nurmi, S. (1994a, May 01). Continuous segmentation since 1991. ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/continuous-segmentation-since-1991


Research papers

Peoplemeters

The intent of this paper is to merely provide the perspective of one individual in the advertising industry. One rationale regarding the benefits derived from peoplemeters and the highlighting of a critical dimension of information that has been...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Joseph C. Philport
May 1, 1994
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Citation

Philport, J. C. (1994a, May 01). Peoplemeters. ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/peoplemeters


Research papers

Viewer's willingness to pay and programme choice

As background to planning for the multi-channel interactive future we address two linked questions : What is the demand for different type of programmes? How much would viewers be willing to pay directly for their habitual channels? The paper draws...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Andrew S. C. Ehrenberg, Pamela Mills
May 1, 1994
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Citation

Ehrenberg and Mills (1994a, May 01). Viewer's willingness to pay and programme choice. ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/viewer-s-willingness-to-pay-and-programme-choice


Research papers

Diary

To propose a text on radio research during this ESOMAR Symposium on Electronic and Broadcast Audience Research is perhaps a way to try to show off but if it is it is also more than that. Radio as a medium is gaining back the importance it lost to...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Herman Santy
May 1, 1994
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Citation

Santy, H. (1994a, May 01). Diary. ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/diary


Research papers

Radio and TV audiences in the 90's

Looking at the future, it is clear that it is truism to state that the electronic media of the 90s differs greatly from that of the 80s. Satellite technology, digital compression and the expanding cable network (particularly with fibre glass cable)...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Matthias Steinmann
May 1, 1994
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Citation

Steinmann, M. (1994a, May 01). Radio and TV audiences in the 90's. ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/radio-and-tv-audiences-in-the-90-s