Resources Library by ANA

Research World (November-December 2013)

In this issue we look at research without asking questions: if we ask no questions do we hear no lies?

Catalogue: Research World 2013

Author: ESOMAR B.V.

December 15, 2013

Research World (January/February 2011)

In this issue we look at the new consumer insights and the implications of non-rational behaviour.

Catalogue: Research World 2011

Author: ESOMAR B.V.

February 15, 2011

Pushing the right buttons

In the competitive mobile telecom market combining price reductions with increasing revenues is of high importance. KPN Mobile and SKIM Analytical have conducted several studies in order to identify key drivers of choice, also taking into account the...

Catalogue: Telecom 2006

Authors: Dirk Huisman, Sander Noorman, Jürgen Warnecke

Company: SKIM

October 8, 2006

Reengineering the research process

Innovation in the early decades of the market research industry was demand and product focussed while in the later stages the innovation was driven by the availability of new techniques and was process focused.It depends on the business model a...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Sander van Meeuwen, Dirk Huisman

Company: SKIM

February 27, 2005

In retrospect... Lessons learned

This paper provides the first results of a study aimed at identifying and quantifying if and how market research is adding value to the business process and to the bottom line.By now the study has become an ongoing process to identify how market...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Author: Dirk Huisman

September 19, 2004

How to make good dough

Unilever Bestfoods (UBF) is vitally aware of the general trends that affect consumers' lives. The way consumers work and spend their free time, their use of media, attitudes and opinions are constantly evolving. As a result, their needs and product...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

Authors: Sinéad Twomey, Pia de Wit

Companies: Unilever, SKIM

April 18, 2004

Research World (April 2003)

New criticisms of the UK research industry’s business weaknesses coincide with the toughest time it has had for years. But the picture is patchy, with some agencies, or parts of agencies, still doing well while for others the party is over....

Catalogue: Research World 2003

Author: ESOMAR B.V.

April 15, 2003

Research World (December 2002)

According to ESOMAR’s latest study, market research turnover in the Nordic region amounts to US$ 445million. With consolidation and a slowdown affecting the other markets worldwide, what is happening in the Nordic region?

Catalogue: Research World 2002

Author: ESOMAR B.V.

December 15, 2002

Research Wold (March 2002)

Latin America grew in the 90’s when each country embarked on economic reforms towards a free market. With an increasing presence of the large international research chains, the market research industry in Latin America shares many of the same...

Catalogue: Research World 2002

Author: ESOMAR B.V.

March 1, 2002