Back

Pushing the right buttons

Date of publication: October 8, 2006

Catalogue: Telecom 2006

Company: SKIM

Authors: Dirk Huisman, Sander Noorman, Jürgen Warnecke

Abstract:

In the competitive mobile telecom market combining price reductions with increasing revenues is of high importance. KPN Mobile and SKIM Analytical have conducted several studies in order to identify key drivers of choice, also taking into account the importance of brand image. This paper describes how the key drivers can be identified and how brand re-positioning, in conjunction with targeted pricing strategies, enabled KPN to turn a declining trend and to capitalise on its dual branding strategy.

Dirk Huisman

Author

This is a long description of some author details.

Sander Noorman

Author

This is a long description of some author details.

Jürgen Warnecke

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Passive VS. button pushing

Catalogue: ESOMAR/ARF WAM Conference 2004: Television

Authors: Ken Purdye, Pasquale A. Pellegrini

 

June 18, 2004

×

Citation

Purdye and Pellegrini (2004a, June 18). Passive VS. button pushing. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/passive-vs-button-pushing


Research Papers

Pushing the hot buttons for a successful retailing strategy

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: Douglas J. Tigert

 

June 15, 1982

×

Citation

Tigert, D. J. (1982a, June 15). Pushing the hot buttons for a successful retailing strategy. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/pushing-the-hot-buttons-for-a-successful-retailing-strategy


Research Papers

The hot buttons that trigger the entire nation

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: Subramanian Krishnan, Piyul Mukherjee

 

March 30, 2003

×

Citation

Krishnan and Mukherjee (2003a, March 30). The hot buttons that trigger the entire nation. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-hot-buttons-that-trigger-the-entire-nation


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Huisman, Noorman and Warnecke (2006a, October 08). Pushing the right buttons. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-hot-buttons-that-trigger-the-entire-nation