Resources Library by ANA

The Delta Copy Test

We decided to improve the diagnostic and prognostic value of our copy tests and conducted a number of experiments which measured the effect of advertising in terms of changes of attitudes towards the advertising product or service. The Delta Copy...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness

Author: Otto W. Rohde

June 15, 1965

Cybernetic brand choice models

I want to talk to you about certain types of modem trade research under study at the present time in a number of countries, especially in the United States and in France which I regard as the most advanced and forward-looking in the field. These...

Catalogue: ESOMAR/WAPOR Conference 1965

Author: Denis Lindon

June 15, 1965

Integration of "industrial" and "consumer" marketing research

A small survey consisting of a total of 189 unstructured, personal interviews was carried out over a period of six months (September 1964 - February 1965) with manufacturers of industrial goods (at Board level and market researcher level), consumer...

Catalogue: ESOMAR/WAPOR Conference 1965

Author: Henk L. Bos

June 15, 1965

Analysis tendencies of our time

Therefore the system of buying-power-class is frequently employed today. By this method of classification the social level is no longer considered alone; chosen as additional characteristics are standard-of-living/manner combined with financial...

Catalogue: ESOMAR/WAPOR Conference 1963

Author: Peter Smolensky

June 15, 1963

Consumers typology (French)

On the working ground of market-research a striking ambivalence is to be stated in the expectations-with respect to' the contributions of the psychologist. On the one side, one demands of the psychologies an insight as. "deep" as possible into the...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems

Author: Mary Zeldenrust-Noordanus

June 15, 1962

Consumers typology

On the working ground of market-research a striking ambivalence is to be stated in the expectations-with respect to' the contributions of the psychologist. On the one side, one demands of the psychologies an insight as. "deep" as possible into the...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems

Author: Mary Zeldenrust-Noordanus

June 15, 1962

The application of survey methods to forecasting

With very few exceptions, empirical social research methods are being used primarily for purposes of predicting future events or behaviour. Sociological and economic analyses, even where on their face they appear to be nothing but fact finding or...

Catalogue: ESOMAR Conference 1960

Authors: W. Horn, M. Barioux, Jacques de Felice, A. C. H. Kuypers, P. de Wolff, J. Saltmarsh

September 13, 1960

Colour Science Meets Consumer Insight

Colour isn?t just aesthetics or subjective choice?it?s a silent salesperson. In a crowded market for premium headphones, Bose discovered that scientifically choosing the right colour can attract new customers and boost sales. In a world where product...

Catalogue: Congress 2026

Authors: Wim Hamaekers, Uyen Chand

Companies: One Inch Whale, Bose

January 1, 1970

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January 1, 1970