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Research papers
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Citation

(1970a, January 01). The New Codes of Feminism. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/the-new-codes-of-feminism

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January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org


Research papers

Mindful Heroes

It has become somewhat cliche, even mythic, in recent years to say that young people are the future, but our long-running panel of youth in Ukraine brings new truth and meaning to the myth. In partnership with the Ukraine National Identity through...

Catalogue: Congress 2024
Authors: Hannah Wright, Daniel Cunill
Companies: Bilendi & respondi, Zinc Network
January 1, 1970
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Citation

Wright and Cunill (1970a, January 01). Mindful Heroes. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/mindful-heroes


Research papers

Supercharge your CSR Marketing Strategy

Orange has embarked on an innovative journey to further its CSR marketing strategy, with a particular focus on significantly reducing its carbon footprint as part of its ?Lead the Future? plan. Thanks to the strategic integration of GenAI persona...

Catalogue: Congress 2024
Authors: Mathilde Guinaudeau, Benoit Hubert, Jean Christophe Desbouvries, Stefania Simion, Isabelle Herbert Collet
Companies: IPSOS, Orange
January 1, 1970
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Citation

Guinaudeau, Hubert, Desbouvries , Simion and Herbert Collet (1970a, January 01). Supercharge your CSR Marketing Strategy . ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/supercharge-your-csr-marketing-strategy-


Research papers

Semantic Frontiers

This paper outlines a novel trend analysis approach developed through a collaboration between Ipsos, Puratos and Professor Laurent Vuillon. Our primary objective is to transform fancy trends into clear, practical and valuable business actions,...

Catalogue: Congress 2024
Authors: Benjamin Bado, Benoit Hubert, Laurent Vuillon
Companies: Puratos, IPSOS, University of Savoie Mont Blanc
January 1, 1970
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Citation

Bado, Hubert and Vuillon (1970a, January 01). Semantic Frontiers . ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/semantic-frontiers-


Research papers

When Content Meets People

In the modern media landscape, the BBC has an envious USP of being Netflix, Spotify, Sky News and The Athletic all rolled into one. Having a common understanding of the media decision-making drivers, and an understanding of how a range of media...

Catalogue: Congress 2024
Authors: Kenny Cunniffe, Katherine Duff, Kevin Thompson
Companies: British Broadcasting Corporation (BBC), Tapestry Research, Tapestry
January 1, 1970
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Citation

Cunniffe, Duff and Thompson (1970a, January 01). When Content Meets People. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/when-content-meets-people

Elevating Tomorrow

Once upon a time, "premium" made you think of polished silver, pressed uniforms and that hush that fell over first-class cabins. For decades, "premium" in aviation meant status symbols: firstclass lounges and exclusivity. In Australia, these notions...

Catalogue:
Author: Elisa Adams
January 1, 1970
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Citation

Adams, E. (1970a, January 01). Elevating Tomorrow. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/elevating-tomorrow


Research papers

Fear of Missing Out, Fear of Getting In

The rapid advancement of AI and generative AI has ushered in a new era of possibilities for marketers worldwide. AI's ability to analyse vast datasets, automate routine tasks and generate creative content has the potential to revolutionise marketing...

Catalogue: Congress 2024
Authors: Minh Nguyen, Mahima Surana, Munish Bhamoriya
Companies: Google, Google Japan, Accenture Singapore
January 1, 1970
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Citation

Nguyen, Surana and Bhamoriya (1970a, January 01). Fear of Missing Out, Fear of Getting In. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/fear-of-missing-out-fear-of-getting-in


Research papers

The Art of Simplicity is a Puzzle of Complexity

This paper showcases how the insights and innovation team addressed a large and almost unwieldy brief from the business with structure and rigour, employing both traditional research and analytics, and served a high-quality outcome with impact and...

Catalogue: Congress 2024
Author: Ritanbara Mundrey
Company: Nestle
January 1, 1970
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Citation

Mundrey, R. (1970a, January 01). The Art of Simplicity is a Puzzle of Complexity. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/the-art-of-simplicity-is-a-puzzle-of-complexity