Abstract:
The first study on attitudes to Weed Killers amongst non-users comprised a creative study (Psycho-Synectic
groups) of non-users' feelings about gardening, their
perceptions of weed killers, and their ideals. Following the presentation of the Psycho-Synectic groups,
it was decided to take a further and more detailed look at
the attitudes, homes, and gardens of some of the respondents
who had participated in the Psycho-Synectics.
About this collection:
Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper studied Clinical Psychology at the University of Manchester where he became a Lecturer in the early 1960s. He became involved in conducting commercial Motivational Research and by 1968 opened Cooper Research & Marketing in Manchester. Cooper was one of the key pioneers of what we now know as Qualitative Research. CRAM opened its London office in Wimpole Street in 1970 and moved to 53 St Martins Lane, WC2N 4EA, in 1972 where it remained until Peter's passing in 2010. The company changed its name to CRAM International in around 1985/86, reflecting the increasingly international nature of its work. The CRAM/Peter Cooper Archive Collection, which includes commercial research reports and early academic papers, has been preserved by Peter's children, Diana, Helen and Jonathan, and his colleague Simon Patterson. The scanning of the Archive has been supported by ESOMAR, AMSR, Peter's colleague Dr Alan Branthwaite & family, the Cooper family, and QRi Consulting. The CRAM/Peter Cooper Archive Collection is managed by QRi Consulting. The CRAM logo and CRAM International name are Registered Trademarks and the property of QRi Consulting.
This could also be of interest:
Research Papers
Users' working party report on 1989 activities
Catalogue: ESOMAR Congress 1989
Author: Kenneth J. Alman
 
September 1, 1989
Research Reports
Qualitative research into lighter users' attitudes
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 1, 1977
Research Papers
Weighting of non proportional samples
Catalogue: ESOMAR Congress 1964
Author: Giorgio Marbach
 
June 15, 1964
