Resources Library by ANA

TV real-time engagement!

 We present a novel approach to observing the level of engagement of television audiences. We use a device that is similar to a fitness tracker to measure a physiological marker of engagement called heart rate variability (HRV). The device allowed...

Catalogue: Latin America 2019

Authors: Felix Oberholzer, Daniela Novick

April 8, 2019

Building a pet-friendly omnichannel marketplace (Spanish)

As pure digital-players like Amazon and Alibaba bring the online retail experience to the offline world by opening walk- in stores loaded with Artificial Intelligence that look and feel like e-commerce solutions, we can no longer believe in an...

Catalogue: Latin America 2019

Authors: Adrian Kohan, Eduardo Sanpietro

Companies: Gentedemente, Mars Wrigley

April 8, 2019

El paso de la Habana (Portuguese)

We portrayed Roni, a young musician and dancer in Havana: his family daily routine, his presentations in the streets and his admiration and compulsion to fashion and buying clothes, shoes, cosmetics. We discovered that this kind of consumerism does...

Catalogue: Latin America 2019

Author: Laura Galecki Andrade

April 8, 2019

How facial coding helps to optimize communication

Developing successful communication is becoming more and more difficult every day, particularly because people are exposed to an exponential number of stimuli, which makes them block out everything they do not consider relevant for their survival...

Catalogue: Latin America 2019

Authors: Massimo Sarcina, Esperanza Vallejo, Catalina Bonnet, Joaquin Tapia

Company: Kantar

April 7, 2019

Breaking the walls between traditional and digital marketing

This work consists of a meta-analysis compiling learnings from different advertising sales experiments that ran in Latin America between 2017 and 2018. By contrasting results of measurements performed with advertising campaigns, we aim to elucidate...

Catalogue: Latin America 2019

Authors: Caio Daier, Rebecca Azevedo, Emiliano Mosca, Liliana Antunes

Companies: Facebook, Kantar

April 7, 2019

The challenge of a global brand in unstable times

Consumer Mood came up in a context of regional economic crisis, seeking to provide Coca-Cola with local sensitivity without losing sight of its international status. Taking care of the rest of these aforementioned points was not part of the design,...

Catalogue: Latin America 2019

Authors: Carolina Porcari, Maria Muzio, Rosaline Hester, Sabrina Scolnic

Companies: Compañia de Negocios Moiguer, The Coca-Cola Company

April 7, 2019

In-store shopper analytics

The general objective of this study is to analyze shopper's behaviour during their purchase intention processes at the retail outlet for the hair care category, specifically shampoo, and provide ELVIVE’s brand with relevant information to work...

Catalogue: Latin America 2019

Authors: Mariana Monge, Bárbara Lecaros

Companies: L'Oréal, Neurometrics

April 7, 2019

Twitter and its conversational context

Digital life in our modern world has merged with the analog lives of people. The horizon of human relations, including their deepest needs and interests, has extended to the virtual space of the different social networks that have positioned...

Catalogue: Latin America 2019

Authors: Angel Heredia, Omar Schoijet, Ana Victoria Garcia

Companies: Arconte, Twitter

April 7, 2019

Mobile trend

In Brazil, there is more than one smartphone per inhabitant and through these devices technology has become part of daily routines, meeting the population’s expectations to stay connected at all times and anywhere. In view of that, Croma has...

Catalogue: Latin America 2019

Authors: Edmar Bulla, Enric Cid

Company: Netquest

April 7, 2019