Resources Library by ANA

Tell me what you want, what you really really want

This paper teaches how to generate the social media research results you desire regardless of what the true results are. It will show how to gather social media data from the internet using inappropriate sampling methods and how to select the wrong...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Author: Annie Pettit

October 26, 2011

Research World (September 2011)

In this issue we look at the big ideas that will shape the way that marketers, researchers and media operate in the years to come.

Catalogue: Research World 2011

Author: ESOMAR B.V.

September 15, 2011

Research World (January/February 2011)

In this issue we look at the new consumer insights and the implications of non-rational behaviour.

Catalogue: Research World 2011

Author: ESOMAR B.V.

February 15, 2011

Research World (March 2010)

This issue focuses on how clients are changing from in-house researchers to strategic consultants, and what this measn for research providers.

Catalogue: Research World 2010

Author: ESOMAR B.V.

March 15, 2010

Can online panels be truly global?

In the era of online data collection, online panels and especially panel portals are becoming the way how marketing research is marketing itself among people across the globe. The need for good design, usability and localization is challenging...

Catalogue: Congress 2008: Frontiers

Author: Alexander V. Shashkin

Company: Online Market Intelligence (OMI)

September 26, 2008

Analytics count

Companies today are acutely aware of the tremendous benefits associated with understanding customers. Many have embraced customer relationship management (CRM) to achieve this understanding. Thus, companies have invested in customer-facing software...

Catalogue: ESOMAR Customer Relationship Management Conference 2002

Authors: Arthur O'Connor, Annie Pettit

March 17, 2002