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Videos
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Citation

(2022a, September 23). Discussion: Are playful surveys just fun and games?. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/discussion-are-playful-surveys-just-fun-and-games-


Research reports

Global Market Research 2019

The 2019 Global Market Research report reviews the size and performance of the market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 9, 2019
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Citation

B.V., E. (2019a, September 09). Global Market Research 2019. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/global-market-research-2019


Research reports

Global Market Research 2017

Global Market Research 2017 is the 29th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. The report reviews the size and performance of the market research industry and explores how the research market...

Catalogue: Global Market Research
Author: ESOMAR B.V.
October 6, 2017
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Citation

B.V., E. (2017a, October 06). Global Market Research 2017. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/global-market-research-2017


Research reports

Global Market Research 2016

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Global Market Research 2016 is the 28th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants Advisors. The report reviews the size and performance of the...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 20, 2016
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Citation

B.V., E. (2016a, September 20). Global Market Research 2016. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/global-market-research-2016


Research papers

Blasting 10 Big Data myths with 10 panel data examples

Theory is nice but data is heaven. Most market researchers have heard a lot of theory about big data, but few have seen the data and worked with it themselves. And we all know that the best way to truly understand and internalise something is to see...

Catalogue: Congress 2015: Revelations
Author: Annie Pettit
October 1, 2015
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Citation

Pettit, A. (2015a, October 01). Blasting 10 Big Data myths with 10 panel data examples. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/blasting-10-big-data-myths-with-10-panel-data-examples


Videos

The path to purchase

Our industry commonly accepts as a given that shoppers take a journey as they come to make a purchase decision. This presentation will contradict that belief, suggesting that while a path to purchase may be useful from a marketing research...

Catalogue: Congress 2015: Revelations
Author: Stephen P. Needel
June 15, 2015
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Citation

Needel, S. P. (2015a, June 15). The path to purchase. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-path-to-purchase


Magazines

Research World (May-June 2015)

German auto engineering, Swiss chocolate, French perfume - this month's issue looks at which countries are in the Top 20 of the 'made in' index and why. Which are the world's most valuable brands? How much do consumers really care where a product is...

Catalogue: Research World 2015
Author: ESOMAR B.V.
June 15, 2015
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Citation

B.V., E. (2015a, June 15). Research World (May-June 2015). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-world-may-june-2015-


Videos

Blasting 10 Big Data myths with 10 panel data examples

Theory is nice but data is heaven. Most market researchers have heard a lot of theory about big data, but few have seen the data and worked with it themselves. And we all know that the best way to truly understand and internalise something is to see...

Catalogue: Congress 2015: Revelations
Author: Annie Pettit
June 15, 2015
×

Citation

Pettit, A. (2015a, June 15). Blasting 10 Big Data myths with 10 panel data examples. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/blasting-10-big-data-myths-with-10-panel-data-examples-8404


Magazines

Research World (March-April 2015)

This issue looks at digital communications and audience measurement and asks how rapidly are audiences emigrating to online? Does this mean the gradual death of print? Which generations and regions are most affected and how are brands keeping up with...

Catalogue: Research World 2015
Author: ESOMAR B.V.
April 15, 2015
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Citation

B.V., E. (2015a, April 15). Research World (March-April 2015). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-world-march-april-2015-