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The path to purchase

[00:07:51s] Where do we get the data to test these models and Annie Pettit yesterday did a nice job in her talk on big data

Catalogue: Congress 2015: Revelations
Author: Stephen P. Needel
June 15, 2015

Research reports

24 questions to help buyers of social media research

[00:07:51s] Guideline on Research via mobile phone Guideline for Online research Guideline on Distinguishing market research from other data collection activities Guideline on Passive data collection, observation and recording Guideline on Interviewing children and young people Guideline on Customer satisfaction studies Guideline on Mystery shopping Guideline on How to commission research ESOMAR/WAPOR guide to opinion polls PROJECT TEAM Annie Pettit, Vice President, Conversition and Editor of the text Manila Austin, Vice President Research, Communispace Pete Cape, Global Knowledge Director, SSI Mike Cooke, Director: Global Panel Management, GfK Jeffrey Henning, Chief Marketing Officer, Affinnova, Inc.

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012

Research papers

Multimode, global scale usage

Melanie Courtright • Kartik Pashupati • Annie Pettit • Roddy Knowles...

Catalogue: Congress 2013: Think Big
Authors: Annie Pettit, Melanie Courtright, Kartik Pashupati, Roddy Knowles
Company: Research Now SSI
September 26, 2013

Research reports