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Magazines
Research World (June-July 2014)
In this issue we launch the ESOMAR Global Prices Study 2014. The only global analysis of market research prices.
Catalogue: Research World 2014
Author: ESOMAR B.V.
July 15, 2014
Research papers
I will tell you what they want, what they really really want
A serious weakness of social listening research is that it is only good at measuring what we already have in our hands. But is that true? Listening research gives us unprecedented access to hundreds of thousands of opinions from disparate people all...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Annie Pettit
June 17, 2014
Videos
I will tell you what they want, what they really really want
A serious weakness of social listening research is that it is only good at measuring what we already have in our hands. But is that true? Listening research gives us unprecedented access to hundreds of thousands of opinions from disparate people all...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Annie Pettit
June 15, 2014
Research reports
Answers to contemporary market research questions
ESOMAR felt that the time was right to produce a new guide to market research. The book was conceived not as a definitive encyclopaedia of research, but rather as a series of provocative questions that researchers could and should ask themselves when...
Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Ray Poynter, Sue York
March 1, 2014
Research papers
Multimode, global scale usage
What is the impact of using 4-, 5-, 7-, 10- and 100-point scales on the internal consistency and reliability of survey data? What is the impact of using rich media and plain scales on the consistency and reliability of mobile survey data? Does the...
Catalogue: Congress 2013: Think Big
Authors: Annie Pettit, Melanie Courtright, Kartik Pashupati, Roddy Knowles
Company: Research Now SSI
September 26, 2013
Research reports
Global Market Research 2013
Global Market Research 2013 is the 25th annual industry study undertaken by ESOMAR. Done in cooperation with BDO Accountants & Advisors, it provides an authoritative review of the market research industry and explores how the research market...
Catalogue: Global Market Research
Author: ESOMAR B.V.
September 23, 2013
Videos
