Tell me what you want, what you really really want

Date of publication: October 26, 2011

Author: Annie Pettit

Abstract:

This paper teaches how to generate the social media research results you desire regardless of what the true results are. It will show how to gather social media data from the internet using inappropriate sampling methods and how to select the wrong pieces of data and code it incorrectly. The topics of sampling, weighting, data quality, sentiment analysis, and text analysis are highlighted to highlight the full range of options for mistreating data. The ultimate goal will be to create set of data that reflects your predispositions towards a topic as opposed to reality.

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