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Research papers

Sources of error in the personal interview

This paper is concerned with the quality of the data derived from the personal interview. The possible sources of error at each stage of the interview are examined. Error arising from the selection of respondents by the interviewer, and from faulty...

Catalogue: The European Marketing Research Review 1972
Author: Joan Macfarlane Smith
June 15, 1972
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Citation

Macfarlane Smith, J. (1972a, June 15). Sources of error in the personal interview. ANA - ESOMAR. Retrieved September 18, 2025, from


https://ana.esomar.org/documents/sources-of-error-in-the-personal-interview


Research papers

Buying situation and buyer's information behaviour

Factors influencing buyer's behaviour may be grouped into three main classes: 1) the individual, 2) the environment and 3) the situation. Up till now especially factors from the two first classes have been included in the study of buyer's behaviour.

Catalogue: The European Marketing Research Review 1972
Author: Kjell Gronhaug
June 15, 1972
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Citation

Gronhaug, K. (1972a, June 15). Buying situation and buyer's information behaviour. ANA - ESOMAR. Retrieved September 18, 2025, from


https://ana.esomar.org/documents/buying-situation-and-buyer-s-information-behaviour


Research papers

The practical application of market segmentation

The aim of this contribution is the evaluation of clustering techniques from the viewpoint of practical marketing application. Clustering techniques (segmentation methods, grouping methods) are procedures that search for and detect natural groupings...

Catalogue: Seminar 1972: Segmentation And Typology
Authors: Andreas Winkler, D. E. Freitag
Company: GfK
June 15, 1972
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Citation

Winkler and Freitag (1972a, June 15). The practical application of market segmentation. ANA - ESOMAR. Retrieved September 18, 2025, from


https://ana.esomar.org/documents/the-practical-application-of-market-segmentation


Research papers

Data collection in research projects amongst the whole family

This paper deals with two case histories. The first is a study of the market (in Great Britain) for maps and was designed to measure details of the existing map population, the uses to which it is put and by whom. The second is a study of transport...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: John A. Samuels, P. L. Atkinson
June 15, 1972
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Citation

Samuels and Atkinson (1972a, June 15). Data collection in research projects amongst the whole family. ANA - ESOMAR. Retrieved September 18, 2025, from


https://ana.esomar.org/documents/data-collection-in-research-projects-amongst-the-whole-family


Research reports

Report on qualitative research on chewing gum

The objectives of the research reported here were:A. To examine general attitudes to chewing gum withreference to: patterns of purchase and eating;perceived differences between tablet and strip gum;role of chewing gum in sweet eating, brand...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 9, 1972
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Citation

, C. (1972a, June 09). Report on qualitative research on chewing gum. ANA - ESOMAR. Retrieved September 18, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-chewing-gum


Research reports

Qualitative research on the curry market

The research reported here was carried out to examine theattitudes towards and use of curry powder and pre-prepared curries with the general objectives of:1) Drawing up a consumer model of the market,suggesting a segmentation which could be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 6, 1972
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Citation

, C. (1972a, May 06). Qualitative research on the curry market. ANA - ESOMAR. Retrieved September 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-the-curry-market


Research reports

Beer market continuous image survey

The objective of the research was to examine attitudes and images in the beer market which could be used to help provide a fresh basis for designing the Guniness Continuous Image Survey. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1972
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Citation

, C. (1972a, April 01). Beer market continuous image survey. ANA - ESOMAR. Retrieved September 18, 2025, from


https://ana.esomar.org/documents/beer-market-continuous-image-survey


Research reports

Qualitative research on babycare products

Intex Proprietaries are considering the introduction ofa new range of baby care products on the English market.The objectives of the research reported here were toexamine the attitudes of both present and prospectivemothers of young babies towards...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1972
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Citation

, C. (1972a, March 12). Qualitative research on babycare products. ANA - ESOMAR. Retrieved September 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-babycare-products


Research reports

Qualitative research on Phos ferine tonic wine in Jamaica

In broad terms, the objectives of this research were to assess whether the communication of Phos ferine can be boosted in order to compete effectively withWincarnis, or to become a major concept in its own right. Four or five advertising concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Qualitative research on Phos ferine tonic wine in Jamaica. ANA - ESOMAR. Retrieved September 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-phos-ferine-tonic-wine-in-jamaica