Resources Library by ANA

Electronic computers, marketing models and commercial management (French)

Informatics and integrated data processing are foremost in the minds of company managers who want to keep on making their decisions in a quickly changing business world. The use of the electronic computer has added a new dimension to the...

Catalogue: ESOMAR Congress 1968

Authors: Louise Perruche, Pierre Jourdan

June 15, 1968

Electronic computers, marketing models and commercial management

Informatics and integrated data processing are foremost in the minds of company managers who want to keep on making their decisions in a quickly changing business world. The use of the electronic computer has added a new dimension to the...

Catalogue: ESOMAR Congress 1968

Authors: Louise Perruche, Pierre Jourdan

June 15, 1968

Store location development studies in the Republic of Slovenia

This paper shows not only the development of the retail trade in Slovenia as a consequence of rapid urbanisation but also some methods of research work and their application to the field of the spatial distribution of retail establishments.

Catalogue: ESOMAR Congress 1968

Author: Lidija Podbregar-Vasle

June 15, 1968

Philip Morris uses research based sales promotion

Sales promotion is an integral instrument and not just a minor advertising accessory. The paper presents a case history: The 1967 Sales Promotion Campaign conducted in France for Philip Morris by Bernard Krief Promotion The following phases will be...

Catalogue: ESOMAR Congress 1968

Author: Bernard Krief

June 15, 1968

Survey on possible settling down in Sardinia for aluminium processing industries (French)

In recent years surveys regarding industrial development have taken on ever increasing importance; they are generally promoted on the initiative of international Communities, Government or local administrations. In the concrete case dealt with by us...

Catalogue: ESOMAR Congress 1968

Author: Giorgio Caldi

June 15, 1968

Mass communication of political arguments

Within the scope of collectively sponsored consumer studies carried out on large probability samples from the adult Swedish population, questions have been put about attitudes towards political parties as well as towards business enterprises. At the...

Catalogue: ESOMAR Congress 1968

Author: Jarko Cerha

June 15, 1968

Market research in the 1970's

These comments are naturally coloured by my viewpoint - that of a researcher in a large international company manufacturing and marketing a wide range of (mainly) consumer products. However, I have tried to pick out a number of points which strike me...

Catalogue: ESOMAR Congress 1968

Author: John Downham

Company: Unilever

June 15, 1968

Survey on possible settling down in Sardinia for aluminium processing industries

In recent years surveys regarding industrial development have taken on ever increasing importance; they are generally promoted on the initiative of international Communities, Government or local administrations. In the concrete case dealt with by us...

Catalogue: ESOMAR Congress 1968

Author: Giorgio Caldi

June 15, 1968

Market research in the 1970's (English)

I believe that we should look at market research as an instrument whose future depends above all on the development of its main area of application, which is marketing. What can help us look at the future of market research is in my opinion a...

Catalogue: ESOMAR Congress 1968

Author: Jean Michel Agostini

June 15, 1968