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Research papers

Recent developments in market segmentation

Market segmentation is a diffuse topic, embracing a wide range of issues. This paper discusses a number of these that have arisen in work carried out by the author during recent years. She main theme of the paper is the need to preserve a flexible...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: J. A. Lunn
June 15, 1969
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Citation

Lunn, J. A. (1969a, June 15). Recent developments in market segmentation. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/recent-developments-in-market-segmentation


Research papers

Investigation of the market and the catering for the general public in CSSR

Extensive research has been carried out in 1966 in Czechoslovakia in the field of catering for the general public. The aim of this research was to lay down the conception of public catering for the period of time up to 1980. The purpose of the...

Catalogue: ESOMAR Congress 1968
Authors: A. Alt, P. Pokorny
June 15, 1968
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Citation

Alt and Pokorny (1968a, June 15). Investigation of the market and the catering for the general public in CSSR. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/investigation-of-the-market-and-the-catering-for-the-general-public-in-cssr


Research papers

Mass communication of political arguments

Within the scope of collectively sponsored consumer studies carried out on large probability samples from the adult Swedish population, questions have been put about attitudes towards political parties as well as towards business enterprises. At the...

Catalogue: ESOMAR Congress 1968
Author: Jarko Cerha
June 15, 1968
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Citation

Cerha, J. (1968a, June 15). Mass communication of political arguments. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/mass-communication-of-political-arguments


Research papers

Do attitudes change before behaviour?

The controversy as to whether or not attitude change precedes behaviour change has raged for a considerable time. This paper reviews in detail the more recently published data on this subject: some of which would lead us to believe that attitudes can...

Catalogue: ESOMAR Congress 1968
Author: Jack Fothergill
June 15, 1968
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Citation

Fothergill, J. (1968a, June 15). Do attitudes change before behaviour?. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/do-attitudes-change-before-behaviour-


Research papers

Investigation of the market and the catering for the general public in CSSR (German)

Extensive research has been carried out in 1966 in Czechoslovakia in the field of catering for the general public. The aim of this research was to lay down the conception of public catering for the period of time up to 1980. The purpose of the...

Catalogue: ESOMAR Congress 1968
Authors: A. Alt, P. Pokorny
June 15, 1968
×

Citation

Alt and Pokorny (1968a, June 15). Investigation of the market and the catering for the general public in CSSR (German). ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/investigation-of-the-market-and-the-catering-for-the-general-public-in-cssr-german-


Research papers

A housing layout survey

Audits of Great Britain Limited recently collaborated with the Ministry of Housing and Local Government on the Housing Layout Survey described in this paper. The Survey is part of a long term programme of research which has already included a desk...

Catalogue: ESOMAR Congress 1968
Author: John F. Drakeford
June 15, 1968
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Citation

Drakeford, J. F. (1968a, June 15). A housing layout survey. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/a-housing-layout-survey


Research papers

Measuring knowledge and attitudes in the field of national savings

The National Savings Committee organises three forms of National Savings on behalf of the Government. A large scale motivation research enquiry was commissioned by the Committee with the primary purpose of providing advertising guidance. This paper...

Catalogue: ESOMAR Congress 1968
Author: Jean Morton-Williams
June 15, 1968
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Citation

Morton-Williams, J. (1968a, June 15). Measuring knowledge and attitudes in the field of national savings. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/measuring-knowledge-and-attitudes-in-the-field-of-national-savings


Research papers

Marketing of animal feed

In this paper we intend to discuss not only the problems of communicating with farmers from the point of view of suppliers to this industry, but also the problems of communication with farmers as met by the marketing researcher. In the spring of...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Authors: Willem G. Gussekloo, W. Knapper
May 1, 1968
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Citation

Gussekloo and Knapper (1968a, May 01). Marketing of animal feed. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/marketing-of-animal-feed


Research papers

Men and techniques

Seen as structured information utilised for decision making, market studies raise human problems within the company which sometimes render difficult the transposition of conclusions into effective decisions. The search for better utilisation of...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Andre Des Royeries
August 1, 1967
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Citation

Des Royeries, A. (1967a, August 01). Men and techniques. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/men-and-techniques