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Research reports

Psychological of sheets

Steada wishes to strengthen its position in the brandedsector of the market by making the Steada brand into amuch stronger entity. Therefore, a small scale qualitativestudy was required as the first step in this direction.Its purpose was to give a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1975
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Citation

, C. (1975a, May 08). Psychological of sheets. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/psychological-of-sheets


Research reports

Qualitative research on 'sweet as the moment' tv campaign for birds eye peas

The Company is revising the 'Sweet as the Moment' TV campaignwhich was so successful in the late 1950s. Two executions ofthe theme have been produced with the same visual and soundbut one with a Solo Boy insert and the other with MVO insert. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1975
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Citation

, C. (1975a, May 08). Qualitative research on 'sweet as the moment' tv campaign for birds eye peas. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-sweet-as-the-moment-tv-campaign-for-birds-eye-peas


Research reports

Qualitative research into particulate ice cream

Unilever Research Laboratories have developed a range of newfrozen products based on a new technology involving aparticulate frozen texture. The basic objectives of this piece of research were thereforeto:1. Assess the general impact of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1975
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Citation

, C. (1975a, May 03). Qualitative research into particulate ice cream . ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-particulate-ice-cream-


Research reports

Qualitative research on new 'women' tv testimonials for oil of Ulay

The objectives of the research reported here were toexplore the new commercials as they stand as individualunits and also to establish positives and negatives forthe individual segments of each commercial, i.e . eachwoman and her attendant...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1975
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Citation

, C. (1975a, May 01). Qualitative research on new 'women' tv testimonials for oil of Ulay. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-new-women-tv-testimonials-for-oil-of-ulay


Research reports

Findus dessert pancakes

The present study is worth nothing someaspects and attitudes which appeared to have a bearingon the reactions to the test commercial for frozen prepared desserts.About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1975
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Citation

, C. (1975a, May 01). Findus dessert pancakes. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/findus-dessert-pancakes


Research reports

Scratch

Sanitas Group is considering the marketing in the UK of a Lavatory Bowl- Deodoriser which is being currentlymade and sold in France under the name "Scratch". Itcontains not only the Deodorising Agent (PDCB) but alsodetergent and a foaming agent. In...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1975
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Citation

, C. (1975a, April 08). Scratch. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/scratch


Research reports

Antiseptic bath additives

The research was required to provide more reliableinformation on the incidence of usage of antiseptics inthe bath and at the same time provide an understanding ofthe motivations behind such usage. On the assumptionthat the smell of antiseptic was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1975
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Citation

, C. (1975a, April 03). Antiseptic bath additives. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/antiseptic-bath-additives


Research reports

Qualitative research on signals and other fluoride brands for Elida-Gibbs

The objectives of this piece of research were therefore to:1. Examine consumer attitudes towards their own brands and to other brands on the market, particularly Signal, covering any changes in attitudes;2. Assess the importance of flavor Signal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1975
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Citation

, C. (1975a, April 03). Qualitative research on signals and other fluoride brands for Elida-Gibbs. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-signals-and-other-fluoride-brands-for-elida-gibbs


Research reports

Temana Ltd.

Temana is considering the marketing of a range of itemsfor Home Security. As yet consideration does not involvethe introduction of new products so much as the bringingto toghter under a common name and promotional methods, anumber of items already...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1975
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Citation

, C. (1975a, March 12). Temana Ltd.. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/temana-ltd-