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Research reports

Qualitative research on Belladonna

Previous research on Belladonna has elicited alternative names befitting with the pack and advertising concept. Further research was necessary to find an acceptablealternative name and to provide a check on the impactof the modified advertising...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1975
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Citation

, C. (1975a, July 01). Qualitative research on Belladonna . ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-belladonna-


Research reports

Summary results of qualitative research on the slumberland 'Shrinking Room' commercial

Two group discussions were conducted with couples who were considering buying a new double bed for themselvesin the next year: one group was aged 20-35 years and onegroup 36-50 years, covering the new and replacement bedmarkets. Two further groups...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1975
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Citation

, C. (1975a, July 01). Summary results of qualitative research on the slumberland 'Shrinking Room' commercial. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/summary-results-of-qualitative-research-on-the-slumberland-shrinking-room-commercial


Research reports

Qualitative research into Dettol advertising approach

Masius, Wynne-Williams and D'Arcy Mac Manus are currentlydeveloping new creative approaches for Dettol advertisingbased upon the universal World Wide use of Dettol. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1975
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Citation

, C. (1975a, June 03). Qualitative research into Dettol advertising approach . ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-dettol-advertising-approach-


Research papers

The role of the threshold model in the assessment of belief importance and in consumer information processing

In this paper, then, we deal not only with belief importance but with wider aspects of consumer modelling. Firstly, for completeness, we briefly outline the major belief models discussed in the literature; secondly, we describe the threshold model in...

Catalogue: Seminar 1975: Market Modelling
Authors: Tony Lunn, David Beazley
June 1, 1975
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Citation

Lunn and Beazley (1975a, June 01). The role of the threshold model in the assessment of belief importance and in consumer information processing. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/the-role-of-the-threshold-model-in-the-assessment-of-belief-importance-and-in-consumer-information-processing


Research reports

Quantitative research into new forms of can opening

Thomassen and Drijver-Verblifa N.V. are currentlyprogressing the development of a new method of sealingand opening cans of Luncheon Meat using a glued-on flexiblestrip to be pulled off by an integral pull tab. Consumer research on the new method was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1975
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Citation

, C. (1975a, June 01). Quantitative research into new forms of can opening. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/quantitative-research-into-new-forms-of-can-opening


Research reports

Sauce mixes

Colman Foods introduced its SauceMixes (also in laminated packs) about 3 years ago and by heavy advertising have about a quarter of the market, butKnorr appears now, by advertising and promotions to befighting back. Colman Foods are now...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1975
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Citation

, C. (1975a, June 01). Sauce mixes . ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/sauce-mixes-


Research papers

Towards a model of individual choice behaviour

The objective of this paper is to develop a comprehensive model of individual choice behavior based on a review of similar attempts in many disciplines. Predicting and explaining how and why individuals choose a particular alternative among many...

Catalogue: Seminar 1975: Market Modelling
Author: Jagdish N. Sheth
June 1, 1975
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Citation

Sheth, J. N. (1975a, June 01). Towards a model of individual choice behaviour. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/towards-a-model-of-individual-choice-behaviour


Research reports

Fly the flag

A new campaign for business and for low fare travelersis projected which is based on the theme "We'll TakeMore Care Of You" and carries the injunction "Fly TheFlag".The objectives of this research were: 1. To examine reactions of Businessmento...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1975
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Citation

, C. (1975a, June 01). Fly the flag. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/fly-the-flag


Research papers

Sequential models for product development and launch

In this paper the authors propose as framework, or spine, a modular behavioural model structure that imbeds the various sequential development tests, sets the guidelines for data collection and processing and provides the logic for various evaluative...

Catalogue: Seminar 1975: Market Modelling
Authors: P. Malaise, Jacques Blanchard
Company: L'Oréal
June 1, 1975
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Citation

Malaise and Blanchard (1975a, June 01). Sequential models for product development and launch. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/sequential-models-for-product-development-and-launch