You searched for: "t"

ANA has found 5568 results for you, in 282 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research on Silk Cut new proposition

This research forms part of an examination of existingbrands in terms of new propositions which involve changesin the configuration. The research relates to a newproposition for Silk Cut, a longer, slimmer cigarette atthe same price. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1973
×

Citation

, C. (1973a, June 03). Qualitative research on Silk Cut new proposition. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-silk-cut-new-proposition


Research reports

Falcon hairspray concept research

The objectives of this research were: 1. To obtain background information about usageand attitudes in the male hairspray market; 2. To assess which of several possible productattribute concepts are most acceptable to users, and would be most likely...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 2, 1973
×

Citation

, C. (1973a, June 02). Falcon hairspray concept research. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/falcon-hairspray-concept-research


Research reports

Disney foods

The research reported here arose from the intentionto launch a range of food products onto theUK market, with the range name of Disney Foods and aimed at the mothers of children aged 4 and upwardwho could be assumed to be affected by the appeal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
×

Citation

, C. (1973a, June 01). Disney foods. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/disney-foods


Research reports

Barclaycard responses

In the Campaign Evaluation Study (Sloare Research),it was found that 32% of all those claiming to recallBarclay advertising replied "Barclaycard" and nothingelse. The purpose of this research was: 1. To isolate respondents who responded...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
×

Citation

, C. (1973a, June 01). Barclaycard responses. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/barclaycard-responses


Research reports

Hot and cold packs

Beecham Products' Research & DevelopmentDepartment has available possible new product conceptswhich they wished to examine. The concepts are thatof hot and cold packs, i.e. small packs containingwater and crystals which when activated can...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
×

Citation

, C. (1973a, June 01). Hot and cold packs . ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/hot-and-cold-packs-


Research papers

Cost-effective market mapping using the "Item X Use" concept

The paper commences by briefly reviewing some of the research problems which face marketing companies in the process of diversification and highlights the need for a reliable and inexpensive procedure for obtaining an overview of new markets. Next a...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: W. A. K. Frost
June 1, 1973
×

Citation

Frost, W. A. (1973a, June 01). Cost-effective market mapping using the "Item X Use" concept. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/cost-effective-market-mapping-using-the-item-x-use-concept


Research reports

Notes on visit to 'Insight'

The visit was organized in order to make someassessment of the 'Insight' method which had beendescribed briefly by Wasey-Quadrant Ltd (London).Insight's techniques were suggested as potentiallyuseful for throwing new light on Park Drive, and fromthe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
×

Citation

, C. (1973a, June 01). Notes on visit to 'Insight'. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/notes-on-visit-to-insight-


Research papers

Diversification by pharmaceutical companies into other areas of the health care industry

To summarise, one must look again at Table I when diversifying and expanding in the health care field. Look at the total market, consider all products and services and especially services. Look at highly specialised fields such as life support...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: Robert S. First
June 1, 1973
×

Citation

First, R. S. (1973a, June 01). Diversification by pharmaceutical companies into other areas of the health care industry. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/diversification-by-pharmaceutical-companies-into-other-areas-of-the-health-care-industry


Research reports

Qualitative research on three commercials for Gold Blend

The research was required on three commercials forGold Blend: South America; Computer and DinnerParty. It is understood that previous researchhad been carried out on these commercials whichhad been instrumental in determining the orderin which they...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 21, 1973
×

Citation

, C. (1973a, May 21). Qualitative research on three commercials for Gold Blend. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-three-commercials-for-gold-blend