You searched for: "congress"

ANA has found 5119 results for you, in 1717 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Operations research and marketing

In this presentation, we have tried to see the usual applications of operations research in the marketing field. This field is in quick evolution. Among the most promising uses, we can cite: - the decision theory applied to operations with technical...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Nicolas Steinberg
November 1, 1968
×

Citation

Steinberg, N. (1968a, November 01). Operations research and marketing. ANA - ESOMAR. Retrieved September 20, 2025, from


https://ana.esomar.org/documents/operations-research-and-marketing


Research papers

Scientific approach to survey development

It may be useful to open this article by asking what is the present-day state of the Art; where does marketing research stand today. Certainly, it is no longer in its infancy, and if the postwar period was one of somewhat troubled adolescence, the...

Catalogue: The European Marketing Research Review 1968
Author: John F. Meagher
August 1, 1968
×

Citation

Meagher, J. F. (1968a, August 01). Scientific approach to survey development. ANA - ESOMAR. Retrieved September 20, 2025, from


https://ana.esomar.org/documents/scientific-approach-to-survey-development


Research papers

Can informant claims on product purchase made at an interview be used for media planning?

The purpose of the work upon which this paper is based was to examine the implications, for the immediate purposes of current media planning in the United Kingdom, of an important experiment reported to the ESOMAR-WAPOR Congress 1967. We owe a...

Catalogue: ESOMAR Congress 1968
Authors: Simon Broadbent, Peter B. Mooney
June 15, 1968
×

Citation

Broadbent and Mooney (1968a, June 15). Can informant claims on product purchase made at an interview be used for media planning?. ANA - ESOMAR. Retrieved September 20, 2025, from


https://ana.esomar.org/documents/can-informant-claims-on-product-purchase-made-at-an-interview-be-used-for-media-planning-


Research papers

Experiments in merging surveys

When the results of two surveys based on various samples are to be used simultaneously, a merged file will be generated by grouping individuals from both origins, according to certain criteria. If the explained variables (behavioural), special to...

Catalogue: ESOMAR Congress 1968
Author: Jean-François Boss
June 15, 1968
×

Citation

Boss, J. (1968a, June 15). Experiments in merging surveys. ANA - ESOMAR. Retrieved September 20, 2025, from


https://ana.esomar.org/documents/experiments-in-merging-surveys


Research papers

Electronic computers, marketing models and commercial management

Informatics and integrated data processing are foremost in the minds of company managers who want to keep on making their decisions in a quickly changing business world. The use of the electronic computer has added a new dimension to the...

Catalogue: ESOMAR Congress 1968
Authors: Louise Perruche, Pierre Jourdan
June 15, 1968
×

Citation

Perruche and Jourdan (1968a, June 15). Electronic computers, marketing models and commercial management. ANA - ESOMAR. Retrieved September 20, 2025, from


https://ana.esomar.org/documents/electronic-computers-marketing-models-and-commercial-management


Research papers

Philip Morris uses research based sales promotion

Sales promotion is an integral instrument and not just a minor advertising accessory. The paper presents a case history: The 1967 Sales Promotion Campaign conducted in France for Philip Morris by Bernard Krief Promotion The following phases will be...

Catalogue: ESOMAR Congress 1968
Author: Bernard Krief
June 15, 1968
×

Citation

Krief, B. (1968a, June 15). Philip Morris uses research based sales promotion. ANA - ESOMAR. Retrieved September 20, 2025, from


https://ana.esomar.org/documents/philip-morris-uses-research-based-sales-promotion


Research papers

Decision behaviour by supermarket shoppers

This paper is centred around the results of two studies on planned and impulse purchases, by housewives, in four different super-markets. The method of the first study is similar to those of the DU PONT studies. The results emphasise factors bearing...

Catalogue: ESOMAR Congress 1968
Author: Antoine Pillet
June 15, 1968
×

Citation

Pillet, A. (1968a, June 15). Decision behaviour by supermarket shoppers. ANA - ESOMAR. Retrieved September 20, 2025, from


https://ana.esomar.org/documents/decision-behaviour-by-supermarket-shoppers


Research papers

Market research in the 1970's (English)

I believe that we should look at market research as an instrument whose future depends above all on the development of its main area of application, which is marketing. What can help us look at the future of market research is in my opinion a...

Catalogue: ESOMAR Congress 1968
Author: Jean Michel Agostini
June 15, 1968
×

Citation

Agostini, J. M. (1968a, June 15). Market research in the 1970's (English). ANA - ESOMAR. Retrieved September 20, 2025, from


https://ana.esomar.org/documents/market-research-in-the-1970-s-english-


Research papers

Do attitudes change before behaviour?

The controversy as to whether or not attitude change precedes behaviour change has raged for a considerable time. This paper reviews in detail the more recently published data on this subject: some of which would lead us to believe that attitudes can...

Catalogue: ESOMAR Congress 1968
Author: Jack Fothergill
June 15, 1968
×

Citation

Fothergill, J. (1968a, June 15). Do attitudes change before behaviour?. ANA - ESOMAR. Retrieved September 20, 2025, from


https://ana.esomar.org/documents/do-attitudes-change-before-behaviour-