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Research reports

Qualitative research on Toffo assorted toffees commercial

T.B. Browne has produced a new 15-seconds television commercial to launch Toffo Assorted Toffees. The objectives of the commercial are to produce consumer awareness of the Toffo Toffee Assortment as a part of the Toffo rangeof products, so that...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1971
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Citation

, C. (1971a, November 01). Qualitative research on Toffo assorted toffees commercial. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-toffo-assorted-toffees-commercial


Research reports

Qualitative research on Park Drive Tipped advertising

The objectives of this research were to investigate the effectiveness of four test advertisements in communicating Park Drive Tipped cigarettes to ex- Park Drive Tipped or Plain) smokers and to Park Drive Tipped smokers. The four test advertisements...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
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Citation

, C. (1971a, October 01). Qualitative research on Park Drive Tipped advertising . ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-park-drive-tipped-advertising-


Research reports

Report on qualitative research into Golden Fry gravy mix

The main objective of the research was to investigate qualitatively the appeal ofGolden Fry so that measures to counteract this appeal could be applied. It was proposed to examine Golden Fry users in depth to try to ascertain reasons for using Golden...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
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Citation

, C. (1971a, October 01). Report on qualitative research into Golden Fry gravy mix. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/report-on-qualitative-research-into-golden-fry-gravy-mix


Research reports

Project D.C.I. (Part 3)

This is a report of the third part of qualitative research on Project DCI conducted in the Irish Republic. The objectives of this research were:1. To establish which of several pack design best fits the concept. Three packs were examined.2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
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Citation

, C. (1971a, October 01). Project D.C.I. (Part 3). ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/project-d-c-i-part-3-


Research reports

Qualitative research on two new TV commercial for Rolo

Two new TV commercials for Rolo have been prepared by T.B. Browne, each forms part of a new campaign describing Rolo as a "chocolate cup of toffee". One commercial ('Discotheque') shows a discotheque scene; the other ('Fishing') shows a father and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
×

Citation

, C. (1971a, October 01). Qualitative research on two new TV commercial for Rolo. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-two-new-tv-commercial-for-rolo


Research reports

Qualitative research on gas lamp advertising

To investigate responses to six advertising treatments (press/brochure) far Gas Lamps. This research supplements the earlier study; Qualitative Research on Gas Lamps, Project 535, September 1971). The advertising approaches were presented in varying...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
×

Citation

, C. (1971a, October 01). Qualitative research on gas lamp advertising. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-gas-lamp-advertising


Research reports

Commercial testing of 'Lyrics' on behalf of Rowntree-Mackintosh Ltd.

Rowntree - Mackintosh Ltd. is preparing to launch a new brand of medicated mints, bearing the brand name 'Lyrics'. A workshop version of a launch commercial for the brand was prepared by Lintas Advertising. The researchwas commissioned to assess...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
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Citation

, C. (1971a, October 01). Commercial testing of 'Lyrics' on behalf of Rowntree-Mackintosh Ltd.. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/commercial-testing-of-lyrics-on-behalf-of-rowntree-mackintosh-ltd-


Research reports

Qualitative research on names

The aim of this research was to investigate the viability of positioning the Taurus analgesic as a headache specific. The detailed areas of inquiry were: 1) Location of pains and the type of pain.2) Nature of headaches vis a vis other aches and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
×

Citation

, C. (1971a, October 01). Qualitative research on names. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-names


Research reports

Overview of research findings press advertising for Barclays

During September and early October 1971, two pieces of qualitative research were conducted on Barclay press advertising:1. A comparative examination of the current Barclay Press campaign versus National Westminster, Midland and Lloyds campaigns;2. A...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
×

Citation

, C. (1971a, October 01). Overview of research findings press advertising for Barclays. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/overview-of-research-findings-press-advertising-for-barclays