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Research papers

Refining methods in advertising research

The subject of this paper is the basic research on the measurement of the effect of advertising on purchasing probability at the pre- and post-test stage for all media advertising which IVE has been carrying out systematically over the last eight...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Astrid Carl-Zeep, Arthur Juchems
August 22, 1971
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Citation

Carl-Zeep and Juchems (1971a, August 22). Refining methods in advertising research. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/refining-methods-in-advertising-research


Research reports

Qualitative report on Walnut Whip

Water Thompson has developed two new commercials, 'Charge of the Light Brigade ' and 'Arctic Explorers', for the advertising of Walnut Whip. The commercials were made up in storyboard form with a voice-over.The primary objectives of the research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative report on Walnut Whip. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/qualitative-report-on-walnut-whip


Research reports

Qualitative research on gas lamps

This report sets out the results, conclusions and recommendations, drawn from a qualitative study on consumer responses to Victorian Style Gas Lamps. The research objectives were:1. To ascertain how respondents felt about the exterior of their...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on gas lamps. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-gas-lamps


Research reports

Quantitative and attitudinal research advertisement testing for Texaco Ltd.

Texaco Oil Company Ltd. plans to introduce a new marketing campaign designed to encourage consumption of Texaco petrol. An important element in the proposed campaign would be the incorporation of the slogan:' Texaco, Power for the people'. This...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Quantitative and attitudinal research advertisement testing for Texaco Ltd. . ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/quantitative-and-attitudinal-research-advertisement-testing-for-texaco-ltd-


Research reports

Pack research on 'Sobranie of London'

This research was undertaken in order to examine responses to five potential pack designs for 'Sobranie of London' and to select from the fivethose which appear to be worthwhile developing further. The criteria used for screening and selection are...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Pack research on 'Sobranie of London' . ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/pack-research-on-sobranie-of-london-


Research reports

Qualitative research on radio Luxembourg adverting for Barclays

Three new radio commercials for Barclays Bank were broadcast on Radio Luxembourg until the end of July,1971. The commercials are aimed at young people (16-24), who make up the bulk of listeners Radio Luxembourg. The commercials are intended to:a....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on radio Luxembourg adverting for Barclays. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-radio-luxembourg-adverting-for-barclays


Research reports

Report on qualitative research into small unit pickle containers

H.P. Sauce has developed a 4oz. container for pickles. The container is a shallow square dish and the top is sealed either with aluminum foil or translucentplastic. It will be possible to print on the sides of the container and/or the top. The main...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Report on qualitative research into small unit pickle containers . ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/report-on-qualitative-research-into-small-unit-pickle-containers-


Research reports

Project Carnation

This research sets out to compare and assess consumer reactions to five additional names far the Carnation range of male hairdressings and deodorants, together with the name 'Scorpio' which has shown some potential in previous research. The research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Project Carnation . ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/project-carnation-


Research reports

Qualitative research on Nutrament

The present research was designed to investigate attitudes to Nutrament amongst West Indians and the United Kingdom population with a view to devising an appropriate advertising platform and obtaining general guidelines on the marketing of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on Nutrament. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-nutrament