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Research reports

ESOMAR annual market study on market statistics 1994

ESOMAR has concentrated primarily on the market research marketin Europe. The statistics available concerning other continents are still limited, such that acomparison between Europe and other parts of the world should be made with caution.The main...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1995
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Citation

B.V., E. (1995a, September 01). ESOMAR annual market study on market statistics 1994. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/esomar-annual-market-study-on-market-statistics-1994-10065


Research reports

ESOMAR Annual Market Study 1994

This current report covers the 1994 market statistics. For the seventh year in succession ESOMAR has compiled a report on the market statistics. These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1995
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Citation

B.V., E. (1995a, September 01). ESOMAR Annual Market Study 1994. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/esomar-annual-market-study-1994


Research papers

A single source success

This paper addresses the historic background related to the introduction of a lifestyle questionnaire in the regular Radio Audience ratings diaries in Australia, the pilot test and the eventual introduction of a full service. We look at the...

Catalogue: Radio Research Symposium 1995
Author: Mark Neely
July 1, 1995
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Citation

Neely, M. (1995a, July 01). A single source success. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/a-single-source-success


Research papers

Maximising audience share with research

This paper looks at the results of several years of research delving into the elements that, in the eyes and ears of radio listeners, help make up their ideal 11 radio stations. The findings come as a result of a series of quantitative and...

Catalogue: Radio Research Symposium 1995
Author: David Rogerson
July 1, 1995
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Citation

Rogerson, D. (1995a, July 01). Maximising audience share with research. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/maximising-audience-share-with-research


Research papers

Piloting a "PPD" in the UK

This paper describes the audience measurement problem confronted in the United Kingdom as the number of radio stations available has increased. The conventional diary system - in which stations are pre-listed - is no longer able to cope in some...

Catalogue: Radio Research Symposium 1995
Authors: Roger Gane, John Stockley
July 1, 1995
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Citation

Gane and Stockley (1995a, July 01). Piloting a "PPD" in the UK. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/piloting-a-ppd-in-the-uk


Research papers

Supporting the world's most competitive radio industry

This paper briefly reviews a history of radio research in New Zealand and describes the relatively strong position of radio within the media market. This strength has continued in recent years. The authors describe the fully integrated involvement of...

Catalogue: Radio Research Symposium 1995
Authors: John Gandar, Bev Davies-Cullen
July 1, 1995
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Citation

Gandar and Davies-Cullen (1995a, July 01). Supporting the world's most competitive radio industry. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/supporting-the-world-s-most-competitive-radio-industry


Case studies

Using sponsorship to communicate to teenagers

This paper examines an attempt to measure the relative impact of a number of sponsorship mediums for promoting a health message, Be Your Best, to Australian teenagers. In essence, the message was used in an attempt to convey to teenagers that if they...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Author: Patrick Shanahan
June 15, 1995
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Citation

Shanahan, P. (1995a, June 15). Using sponsorship to communicate to teenagers. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/using-sponsorship-to-communicate-to-teenagers


Research papers

Broadcast sponsorship: The viewers' views

Britain has had commercial TV for almost forty years. The ’bargain’ with viewers - free TV for spot advertising - works well for Advertisers, and Research shows is very acceptable to viewers. Five years ago the commercial Broadcasters were...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Author: Ivor Millman
June 15, 1995
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Citation

Millman, I. (1995a, June 15). Broadcast sponsorship: The viewers' views. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/broadcast-sponsorship-the-viewers-views


Research papers

Strategies for retailers in Europe by 2000

The environment in which retailers operate is changing rapidly in the late twentieth century. This is evidenced in the higher levels of turbulence, major political changes and new demands being made by consumers. The traditional approaches to retail...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Author: John Dawson
June 15, 1995
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Citation

Dawson, J. (1995a, June 15). Strategies for retailers in Europe by 2000. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/strategies-for-retailers-in-europe-by-2000