Supporting the world's most competitive radio industry

Date of publication: July 1, 1995


This paper briefly reviews a history of radio research in New Zealand and describes the relatively strong position of radio within the media market. This strength has continued in recent years. The authors describe the fully integrated involvement of the research contractor within the radio market and identify which success factors in the industry and research supplier relationship are critical to the sectors continued success.

  • PDF
  • This could also be of interest