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Research papers

The challenges of the Gulf consumer markets in the 1990s

No market can remain easy and unchallenging for ever. A market's qualitative and quantitative dimensions are altered with movements in environmental factors. Changes in business opportunities and challenges are a never ending process. Markets in the...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: M. Shah Alam
June 15, 1992
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Citation

Alam, M. S. (1992a, June 15). The challenges of the Gulf consumer markets in the 1990s. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/the-challenges-of-the-gulf-consumer-markets-in-the-1990s


Research papers

Organizational buying behavior

This paper is part of an international study. It discusses the behaviour of purchasing managers and the people they interact with throughout the purchasing process. After a brief description of the methodology used, the first part focuses on the...

Catalogue: Seminar 1992: Business To Business Marketing
Authors: Andrew C. Gross, Renaud de Maricourt, Francis Malige
June 15, 1992
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Citation

Gross, de Maricourt and Malige (1992a, June 15). Organizational buying behavior. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/organizational-buying-behavior


Research papers

Brand equity

The purpose of this paper is to outline an approach for identifying the equity inherent in a brand. It will suggest an approach for estimating brand equity as an economic quantity using a combination of easily measured customer dynamics. It will also...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Author: James A. Taylor
June 15, 1992
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Citation

Taylor, J. A. (1992a, June 15). Brand equity. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/brand-equity-3835


Research papers

Home banking versus personal banking in the retail market

Technology is a key resource of profound importance for corporate profitability and growth. One specific form of technology in retailing is self-service technology. The services industry, however, could be viewed as different from the product...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Authors: Norman E. Marr, Gerard P. Prendergast
June 15, 1992
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Citation

Marr and Prendergast (1992a, June 15). Home banking versus personal banking in the retail market. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/home-banking-versus-personal-banking-in-the-retail-market


Research papers

Technofear: Its influence on the design of consumer durable P products

Companies involved in the design and marketing of consumer durable products with a level of technical complexity have to cope with the situation where the technical sophistication of the product may outweigh the technical sophistication of the people...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Authors: Sean Ennis, Colin Mc Gilvray
June 15, 1992
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Citation

Ennis and Mc Gilvray (1992a, June 15). Technofear: Its influence on the design of consumer durable P products. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/technofear-its-influence-on-the-design-of-consumer-durable-p-products


Research papers

Difficult-to-measure targets

In any measurement system, some elements are more difficult to measure than others. In media research, children are a particularly difficult element. There are serious questions about the reliability of today's children's measurement. Yet the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Debbie Solomon
June 15, 1992
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Citation

Solomon, D. (1992a, June 15). Difficult-to-measure targets. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/difficult-to-measure-targets


Research papers

Measures of quality in Canadian broadcasting

The paper reviews the state of audience measures of quality in Canada in relation to developments in other countries. The general problems associated with qualitative measures of quality are considered in light of a specific example of family drama...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Philip Savage
June 15, 1992
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Citation

Savage, P. (1992a, June 15). Measures of quality in Canadian broadcasting. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/measures-of-quality-in-canadian-broadcasting


Research papers

European agriculture in transition

The uncertainties facing European agriculture have rarely been greater. The combination of the Reform of the Common Agricultural Policy (CAP), the agricultural negotiations in the Uruguay Round of the General Agreement on Tariffs and Trade (GATT) and...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Allan Buckwell
June 15, 1992
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Citation

Buckwell, A. (1992a, June 15). European agriculture in transition. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/european-agriculture-in-transition


Research papers

Effective advertising strategies for the new media and marketing environment

Significant changes in the media and marketing environments in the Triad countries within the next decade will suggest that advertising and marketing strategies should also change. This presentation is intended to motivate that change, and inspire...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Jeri Moore
June 15, 1992
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Citation

Moore, J. (1992a, June 15). Effective advertising strategies for the new media and marketing environment. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/effective-advertising-strategies-for-the-new-media-and-marketing-environment