Resources Library by ANA

Localization versus standardization of global advertising

The high purchasing power of many of the countries in the Arab World has encouraged the increasing presence of a wide variety of multi-national corporations (MNCs) in this region. In the quest for a unified corporate identity and aided by the fact...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Authors: Jehan El-Tigi, Mohamed Wafai

June 15, 1992

Marketing and research today (May 1992)

Whilst all consumer products have both sensory and image propertiesthat work together to influence the user's perceptions, the image content in fine fragrances is probably one of the highest of any product type. One of the papers in this Journal...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

May 1, 1992

Marketing and Research Today (March 1992)

At the Luxemburg Congress, an award was made for the best paper on the topic selected by the ESOMAR Council which for 1991 was 'PricingResearch'.

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

March 1, 1992

Marketing and research today (November 1991)

The 'Strong' theory of advertising receives widespread support and is characterized by the beliefs that advertising increases peoples' knowledge, changes peoples'attitudes and, as a result, is capable of persuading people who have not previously...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

November 1, 1991

Using consumer data to ensure quality service in Europe

Since 1983, United has maintained a continuous tracking survey for measuring customer satisfaction. In 1990, United began serving European markets and this program was extended to our European flights. This paper describes how United uses this...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Susan C. Hinderaker

September 8, 1991

Marketing and research today (August 1991)

For over thirty years the marketing discipline's self-concept has been dominated by 'the marketing concept' - the conviction that the purpose of the organization is to 'create satisfied customers'. In fact, the real purpose is control and when looked...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

August 1, 1991

Travel patterns of the over 50's

Increased competition is forcing the tourist industry world-wide to seek new markets for their products and none has emerged more significantly and offers more promising prospects through better understanding than the over-50s market. Within a...

Catalogue: Seminar 1991: The Over 50's In The 90's

Authors: Debra Camden, Janet McCoIl-Kennedy

June 15, 1991

The multiplier effect

In the past our Company was part of the international network of publishers experimenting the Multiplying the Media Effect Research Programme. In Italy, as with all the countries where these experiments were carried out, the results substantially...

Catalogue: Seminar 1991: Publishing For An Optimal Product

Authors: Arnaldo Aisa, Luisa Pogliana

June 15, 1991

A new approach to the collection of published information with the unification of Europe

With the unification of Europe and the rapidly changing political and economic events worldwide, research executives are currently faced with the need for translated, synthesized and analyzed information from the various countries within the EEC and...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Ruth Stanat

Company: SIS International Research

June 15, 1991