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Research papers

Global audiences

This paper is in two sections. First we will give an account of audience measurement research commissioned by the BBC World Service in many different countries around the world. We will outline the purposes of this research, describe how it is...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Graham Mytton, Allen Cooper
June 15, 1992
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Citation

Mytton and Cooper (1992a, June 15). Global audiences. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/global-audiences


Research papers

Are there bounds on brand equity?

Marketers have long sought to understand and benefit from the nebulous process by which consumers characterise and differentiate brands. The overall value of such differentiation applied to the choice process has come to be known as Brand Equity....

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Author: Michael F. Cramphorn
June 15, 1992
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Citation

Cramphorn, M. F. (1992a, June 15). Are there bounds on brand equity?. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/are-there-bounds-on-brand-equity-


Research papers

How to save media money in advertising

This is a practical paper which draws extensively from the experience gained over many years of continuously tracking TV advertising campaigns. The purpose of the paper is to demonstrate firstly how a new research-based approach can provide new...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Bruce E. Smith
June 15, 1992
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Citation

Smith, B. E. (1992a, June 15). How to save media money in advertising. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/how-to-save-media-money-in-advertising


Research papers

Towards a new market era

The topic of this paper was given as The Value of Continuous Research. For any of you who may have doubts as to the value of continuous research, let me say that continuous research is the only type of research appropriate in brand development...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Martinus van Herk
June 15, 1992
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Citation

van Herk, M. (1992a, June 15). Towards a new market era. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/towards-a-new-market-era


Research papers

Outdoor advertising audience measurement

Since 1988 Summo, in cooperation with the outdoor advertising companies in Holland and AGB Media, have researched the best way to measure audiences for outdoor advertising campaigns. The main requirements for the audience research model were: -...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Leendert van Meerem
June 15, 1992
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Citation

van Meerem, L. (1992a, June 15). Outdoor advertising audience measurement. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/outdoor-advertising-audience-measurement


Research papers

The development of a wallpaper stripper

Probably 95% or more of all NPD in the durables sector is associated with product evolution and range extension. Once in a while, with luck, the NPD marketer gets the opportunity to substantially innovate a product category. The process isn't that...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Author: Des Hassell
June 15, 1992
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Citation

Hassell, D. (1992a, June 15). The development of a wallpaper stripper. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/the-development-of-a-wallpaper-stripper


Research papers

Effective communication in a crowded television environment

My purpose here this morning is to present a picture of the emerging worldwide television environment and the implications that has for communications, media planning and research. Not long ago, on April 22 (Earth Day), the world’s scientists...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Robert Warrens
June 15, 1992
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Citation

Warrens, R. (1992a, June 15). Effective communication in a crowded television environment. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/effective-communication-in-a-crowded-television-environment


Research papers

The use of PC spreadsheet models in bridging the gap between decision making and marketing research in industrial product concept testing

The focus in this paper is a discussion of the effects that can be achieved from marketing research if an appropriate interactive marketing decision making model in personal computer spreadsheets is developed. The paper is divided into two parts. The...

Catalogue: Seminar 1992: Business To Business Marketing
Authors: Nexhmi Rexha, Fred Frost
June 15, 1992
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Citation

Rexha and Frost (1992a, June 15). The use of PC spreadsheet models in bridging the gap between decision making and marketing research in industrial product concept testing. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/the-use-of-pc-spreadsheet-models-in-bridging-the-gap-between-decision-making-and-marketing-research-in-industrial-product-concept-testing


Research papers

Development of a rotation strategy for the New Zealand peoplemeter panel

The original contracts between AGB McNair and the broadcaster subscribers, TVNZ and TV3, called for the New Zealand PeopleMeter Panel to be replaced after two years of operation (i.e. in May 1992). The rationale for this clause in the contracts was...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Peter J. Danaher, Terence W. Beed
June 15, 1992
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Citation

Danaher and Beed (1992a, June 15). Development of a rotation strategy for the New Zealand peoplemeter panel. ANA - ESOMAR. Retrieved October 11, 2026, from


https://ana.esomar.org/documents/development-of-a-rotation-strategy-for-the-new-zealand-peoplemeter-panel