Resources Library by ANA

How Many Value Propositions is too Many?

Flipkart?s Big Billion Days (BBD) is one of India?s most awaited and biggest shopping festivals of the year. BBD signals the start of the festive sale season, and enjoys a very high equity in the minds of consumers. It is a significant contributor to...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Susmita Somjit, Malaiesswari Krishnan

November 22, 2023

Selling Insight through Live Commerce in China

Livestreaming e-commerce in China reached 171 billion in value in 2020. The most popular live commerce shows are the ones where hosts open up about who they really are, show how they live their lives and share their honest opinions and feelings...

Catalogue: Congress 2023

Authors: Yingying Gu, Jennifer Liu

Companies: Pernod Ricard, Human8

September 29, 2023

Flip the Coin

A whopping 190 million Indians (15% of the Indian population) are e-tail customers. Flipkart is a pioneer and aloved brand in India across Metro and Tier 2 cities. Growing at an exponential rate, the market value of the ecommerce industry in India is...

Catalogue: Congress 2022: 75th Anniversary

Author:

September 23, 2022

Searching for new equilibrium in a post-Covid world

Join Vandana as she addresses the 3 big shifts that will impact your brand playbook:- Digital as the gateway to the future, playing a larger role in consumers becoming self-reliant;- The new storefront - Traditional commerce now moving online;-...

Catalogue: Asia Pacific 2020 - Insights Festival

Author: Vandana Chamaria

Company: Google

November 2, 2020

Insights informing content & creative

Open to suggestions on how to make this most effective but would primarily focus on how we use research and insights to better inform our content creation. I would heavily focus on our media/lifestyle brand called Tasty (food andcooking brand) and...

Catalogue: Client Summit 2019- Spring Edition

Author: Jackie Lundblad

June 27, 2019

Has Amazon met its match?

Every single day, millions more people will decide to shop online for an FMCG category for the very first time. This is a pivotal moment for brands. It is a moment when a consumer is highly likely to change from their typical brands, and etailers...

Catalogue: Latin America 2019

Author: Reid Searls

Company: NAILBITER Inc.

April 9, 2019

Smart data works!

Our goal was to conduct a study on a research project using ‘big data’ and to compare the outcome of the analyses with traditional survey research. Online shopper ratings and review data in social media is an exciting and ‘on...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Stefan Maas, Nikolai Reynolds, Robert Wiggall

Company: Ipsos MRBI

November 11, 2018

Jabong

The Talent Contest: ESOMAR Research Effectiveness Award Finalist.

Catalogue: Congress 2018

Authors: Archana Pai, Priyanka Bhargav

September 23, 2018

Shifting customer engagement in the multichannel retail era

Consumers are making significant changes in the way they shop for groceries with important implications for brands and retailers. In grocery retail, across the globe, many brands now see one-fifth to almost half their sales from online purchases. Not...

Catalogue: Asia Pacific 2017: Discoveries

Author: Teeradet Dumrongbhalasitr

December 4, 2017