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Research papers

The expansion of medical marketing research by the inclusion of political and social aspects

In this paper we will use German experience to illustrate how doctors react in their thoughts and opinions to these discussions, in particular to those initiated in 1976 by the government and some Federal Ministries. These sociopolitical discussions...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Authors: Friedhelm Brüdgam, Gerhard Studynka
June 15, 1979

Research papers

The importance of the patient on pharmaceutical marketing

The following paper is to inform you about some aspects which are the result of a multinational research project, named the European Health Panel. It analyses the health status and the consumption of pharmaceutical products. With a written interview...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Peter A. Hofer
June 15, 1979

Research papers

Reducing promotion costs

The purpose of this paper is to show that frequently the biggest variables in the effectiveness of a communication campaign with doctors are the message and creative concept. It will attempt to show that heavy expenditure on a campaign does not...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Authors: Colin N. Maitland, J. Vanamali
June 15, 1979

Research papers

How important is social research to the pharmaceutical industry?

It is the objective of this paper to explore the potential value of Social Research to the Pharmaceutical Industry. I do not intend to cover every aspect of research that could loosely be termed ’social’ research, rather, I will concentrate...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Authors: Hugh Robert Stammers, David Holmes
Company: KANTAR TNS Malaysia
June 15, 1979

Research papers

The concept of the free flow of medicinal products in the EEC

The free flow of goods is one of the principal objectives of the EEC Treary. In the case of the pharmaceutical industry, the implications of this concept continue to be influenced by member States' national politics and the fact that every facet of...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: E. Marsh
June 15, 1979

Research papers

Treatment patterns in a changing world

This paper is about the changing market for pharmaceutical products and the response required from the market researcher when he must place his work in a future context. Various other authors will speak in considerable detail about specific aspects...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: John Poulson
June 15, 1979

Research papers

Changes in the GP environment and its effects on promotion and market research

This paper sets out to explore the task elements and related time spending of a General Practitioners (GPs) working day and attempts to measure how, if at all, these are changing from year to year. The results are analysed with particular reference...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Richard Gilmore
February 1, 1979

Research papers

Marketing research in the developing countries

The paper outlines various reasons for the increasing interest shown by the pharmaceutical industry in the 'developing' countries. Their population growth, coupled with substantial resources and disposable income, have caused many countries to...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Michael R. Pratt
February 1, 1979

Research papers

The multinational pharmaceutical industry until 1990

This paper describes the research methodology used in a long range qualitative forecast of the future of the multinational pharmaceutical industry and same of the problems associated with qualitative international futures studies. The results of this...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Barrie James
February 1, 1979