Resources Library by ANA

Guiding marketers with insights automation at Shell

As the world's largest mobility retailer and one of the biggest oil and gas companies, Shell's growth goals are equally monumental: double their retail business within ten years. In this webinar, James Johnstone (Head of Global Customer Insights at...

Catalogue: Webinars 2020

Authors: James Johnstone, Elizabeth P. Morgan

Companies: Shell Global, Market Logic Software

November 5, 2020

Translating insight into action

The 3 takeaways of the presentation:- Learn how to influence short-term and long-term decision-making within the organisation.- Determine how to design insight reports that connect with different audiences.- Uncover the benefits of flexibility within...

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Charles Wilson

Company: New Balance

June 18, 2020

Fearless failure

The 3 takeaways of the presentation are:- Hear why insights-driven experimentation is a powerful way to demonstrate the potential business impact of the insights organisation, beyond simply influencing decision making via desktop research, surveys,...

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Michael Bowen

Company: Spotify

June 18, 2020

Embedding insight team as change catalysts

Learn, share and try out techniques which position Insight teams as the catalyst for change within organisations based on Sky's Customer Closeness strategies.

Catalogue: Client Summit 2019- Autumn Edition

Authors: Ed Nash, Holly Clark, Sarah Jousiffe

Company: Sky Limited

October 3, 2019

Five things you (really) need to know about insights marketing

Take advantage of the world's leading expert in insights marketing to find out precisely what it takes to raise your profile, create a distinctive brand, tell motivating stories and get the most from your budget.

Catalogue: Webinars 2016

Author: Lucy Davison

June 15, 2017