Fearless failure
Abstract:
The 3 takeaways of the presentation are:
- Hear why insights-driven experimentation is a powerful way to demonstrate the potential business impact of the insights organisation, beyond simply influencing decision making via desktop research, surveys, or qualitative research.
- Experiments often fail. If that isn't true at your organisation, you are doing something wrong.
- Know that there is value to be learned from failure, in both expected and unexpected ways.
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