Abstract:
The 3 takeaways of the presentation are:
- Hear why insights-driven experimentation is a powerful way to demonstrate the potential business impact of the insights organisation, beyond simply influencing decision making via desktop research, surveys, or qualitative research.
- Experiments often fail. If that isn't true at your organisation, you are doing something wrong.
- Know that there is value to be learned from failure, in both expected and unexpected ways.
This could also be of interest:
Webinars
Celebrating failure
Catalogue: Webinars 2017
Authors: Finn Raben, Anne-Sophie Damelincourt, Jon Puleston, Sjoerd Koornstra
 
October 17, 2017
Research Papers
Success or failure
Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author: Harald Ruppe
 
November 6, 1985
Research Papers
Tangible and intangible reasons for new product failure
Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Lynn Y.S. Lin
Company: Burke, Inc.
June 15, 1985
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