The 3 takeaways of the presentation are:
- Hear why insights-driven experimentation is a powerful way to demonstrate the potential business impact of the insights organisation, beyond simply influencing decision making via desktop research, surveys, or qualitative research.
- Experiments often fail. If that isn't true at your organisation, you are doing something wrong.
- Know that there is value to be learned from failure, in both expected and unexpected ways.
- This could also be of interest