Fearless failure

Date of publication: June 18, 2020

Company: Spotify

Author: Michael Bowen

Abstract:

The 3 takeaways of the presentation are:

- Hear why insights-driven experimentation is a powerful way to demonstrate the potential business impact of the insights organisation, beyond simply influencing decision making via desktop research, surveys, or qualitative research.

- Experiments often fail. If that isn't true at your organisation, you are doing something wrong.

- Know that there is value to be learned from failure, in both expected and unexpected ways.


  • Video
  • This could also be of interest