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Five things you (really) need to know about insights marketing

Date of publication: June 15, 2017

Catalogue: Webinars 2016

Author: Lucy Davison

Abstract:

Take advantage of the world's leading expert in insights marketing to find out precisely what it takes to raise your profile, create a distinctive brand, tell motivating stories and get the most from your budget.

Lucy Davison

Author

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Videos

10 things you need to know about global research

Catalogue: Congress 2016: #WOW

Author: Ray Poynter

 

June 15, 2016

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Citation

Poynter, R. (2016a, June 15). 10 things you need to know about global research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/10-things-you-need-to-know-about-global-research


Research Papers

To know you is to love you

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

Authors: Maria Agui, Maria Fernández

 

April 18, 2004

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Agui and Fernández (2004a, April 18). To know you is to love you. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/to-know-you-is-to-love-you


Videos

10 things you need to know about the state of global market research

Catalogue: Congress 2018

Author: Ray Poynter

 

September 23, 2018

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Poynter, R. (2018a, September 23). 10 things you need to know about the state of global market research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/10-things-you-need-to-know-about-the-state-of-global-market-research


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Davison, L. (2017a, June 15). Five things you (really) need to know about insights marketing. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/10-things-you-need-to-know-about-the-state-of-global-market-research