Resources Library by ANA

Breaking the spell of Sisyphus

The work of a market researcher can be a truly Sisyphean task: you conduct your project, craft your insights, present them to marketers, only to be confronted with similar research question months later. You're back to the bottom of the hill. That is...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Anna Demianova, Susanne Stahl

Company: Point-Blank International GmbH

June 15, 2016

Finding new stories in old data

Narrative psychotherapy has been around since the 70s-80s, helping people identify their resources and create a new narrative about themselves, to better confront whatever problems they face. And, interestingly enough, this is a need also brands...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Author: Oana Popa Rengle

June 15, 2016

ESOMAR breaking news

Some news on the ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics.

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Author: Finn Raben

June 15, 2016

Real to reel

Did you know that videos are shared 12 times more than links and text posts combined on Facebook? In a world where we live increasingly digitised lifestyles, where video on demand is increasingly the norm and our penchant for movies shows no sign of...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Graeme Lawrence, Sally Lewis

Company: Join the Dots

June 15, 2016

Steering healthier lifestyles

Few novels tell a novel story. Behavioural science can shine new light on the age-old stories of lived experience. Stories are as important as they ever were: they open the door into people's inner worlds, and reveal the other characters and forces...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Rachel Abbott, Eimear MacGarty

Company: The Behavioural Architects

June 15, 2016

Recruiting fast and screening slow

Whether you provide your recruitment partner with a detailed screener, a persona pen portrait, or a quick list of bullet points, you may give little thought to exactly how and in what context those screening questions are asked during recruitment....

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Author: Maya Middlemiss

Company: Saros Research Ltd

June 15, 2016

Enabling a full life to people with a mental disability

Taking an outside-in perspective to improve the customer experience is not always easy. And now imagine: how do you avoid myopia and biases in customer care in a situation where your customers are not able to express their needs, as they have severe...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Maurice Palmen, Gaby Siera, Iris Aarts

June 15, 2016

Between a rock and a hard place

What does it really mean to be an adventurer? And what do adventurers really want from a brand like Clif? To answer these questions truthfully, we needed to leave the boardroom far behind, step into their worlds and experience their adventures first...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Anne Lacey, Michelle Thevil

June 15, 2016

The flip side of strategy

For 30 years, commercial storyteller Kate Hammer has walked a tightrope between the worlds of make believe & making belief. She's learned to aim for the simplicity on the far side of complexity. Kate will share the system she created to achieve this,...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Author: Kate Hammer

June 15, 2016