Steering healthier lifestyles

Date of publication: June 15, 2016


Few novels tell a novel story. Behavioural science can shine new light on the age-old stories of lived experience. Stories are as important as they ever were: they open the door into people's inner worlds, and reveal the other characters and forces 'pulling the strings'. Stories form the narrative arc, eliciting empathy in practitioners and clients alike. Leveraging behavioural science can turn empathetic connection into tangible action, enabling decision makers to see the wood for the trees - a challenge in today's increasingly complex world. This case study demonstrates how leveraging behavioural science alongside the truth of lived experience surfaced through qualitative enquiry, can present new opportunities to connect, disrupt, engage, and empower the protagonists of the story.

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