Resources Library by ANA

VENTO

Vento is a new mindset of doing research in which content engagement is fundamental in a new logic. A digital space where collaborators' engagement determines an innovative way for consumers and brands to work together.

Catalogue: Fusion 2019

Authors: Caio Casseb, Fernanda Politanski

Company: Scoop&Co

November 10, 2019

Is it possible to predict human decision-making?

Using qual and quant to understand why consumers really make decisions, not why you think they do.

Catalogue: Fusion 2019

Author: Nina Kanin

Company: Streetbees

November 10, 2019

Reading the tea leaves

Do you want to foresee the future? Then, why not create it? We'll show how we access to ideas/ images of the future that are 'submerged' deep in consumers' mind and weave them into a compelling story for brands to realise their desirable future.

Catalogue: Fusion 2019

Authors: Akiko Hoshi, Rumiko Ayusawa

Company: INTAGE HOLDINGS Inc.

November 10, 2019

Big Data big debate

How do you handle more than 5 million verbatims and creative proposals in just two weeks?

Catalogue: Fusion 2019

Author: Bruno Jeanbart

Company: OpinionWay

November 10, 2019

Unscripting the script

Designing provocative conversations with consumers and stakeholders to spark strategic imagination.

Catalogue: Fusion 2019

Author: Manisha Dikshit

Company: Consumer Faces

November 10, 2019

iFactor

Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.

Catalogue: Fusion 2019

Authors: Charlotte Zaepfel, Mathilde Guinaudeau

Company: Ipsos MRBI

November 10, 2019

The big debate: Is social intelligence part of the insights function?

Panel discussion on Social Intelligence moderated by Michalis Michael.Panelists: Joaquim Bretcha (International Director of Netquest and ESOMAR President), Kyle Findlay (Senior Data Science Director of Kantar South Africa) and Tamara Lucas...

Catalogue: Fusion 2019

Authors: Joaquim Bretcha, Kyle Findlay, Michalis Michael, Tamara Lucas

Companies: DigitalMR Ltd, Netquest, Convosphere, Kantar

November 10, 2019

Fighting negativity

The world is obsessed with negativity. The cause can be found in the way the human brain is programmed. People have a natural brain alarm that is prone to short-term thinking and groupthink and has a sensitive antenna for danger. In 'fighting...

Catalogue: Fusion 2019

Authors: James Whelligan, Rijn Vogelaar

November 10, 2019

Quick qual manifesto

From ethnography to rapid ethnography to insights sprints, it seems like there is a constant request for faster results. How can we tackle this without compromising the essence of user-centered design? Quick Qual Manifesto aims to explain how.

Catalogue: Fusion 2019

Authors: Nasly Liliana Galindo Quiroga, Gabriel Escalante

Company: INSITUM

November 10, 2019