The world is obsessed with negativity. The cause can be found in the way the human brain is programmed. People have a natural brain alarm that is prone to short-term thinking and groupthink and has a sensitive antenna for danger. In 'fighting negativity' Rijn Vogelaar will present how recent insights gained from brain sciences and psychological research provide indicators for turning the tide. During the presentation, he will be supported by musician James Whelligan.
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Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Stephen Bairfelt, Fiona Spurgeon
September 1, 1998