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Videos
Finding the 80% rotten apples in your innovation pipeline
"I fully trust the predictions of product pre-testing. It is well-invested money!"In a nutshell, that's the change in perception among CEOs which would delight us.Imagine if you could test products before placing them in your sales channels in such a...
Catalogue: Insights Festival 2020
Authors: Alexander Falser, Lukas Waidelich, Marco Walter
Companies: Tchibo, Cauliflower
September 16, 2020
Videos
iFactor
Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.
Catalogue: Fusion 2019
Authors: Charlotte Zaepfel, Mathilde Guinaudeau
Company: Ipsos MRBI
November 10, 2019
Videos
Customised text analytics
Fusing internal and external consumer feedback creates a realistic picture of business problems. A customised text analytics model takes into account organisational structure and the impact of issues on KPIs to help your clients solve them quickly.
Catalogue: Fusion 2019
Authors: Ivan Bardarov, Martin Dimov
Company: GemSeek Consulting
November 10, 2019
Videos
Live lens: Getting closer to consumers
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}As social communication has evolved, so has the way we connect with consumers for research. Our real-time Live Lens methodology uses familiar feedback mechanisms and allows consumers to...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ellie Inman, Emma Bennett
Company: Sky Limited
September 8, 2019
Videos
